JOB REQUIREMENTS: As The Bank of You, North Shore Bank is about helping families thrive, businesses grow and communities flourish. And it 's our employees that make the difference. With offices located throughout eastern Wisconsin, we offer a work culture that has been recognized as a Top Workplace eleven times by the Milwaukee Journal Sentinel. As a mutual company, North Shore Bank isn 't publicly-owned, which means when we come to work every morning, our sole focus is on providing high-touch service to our customers and employees, and supporting our local communities. Are you looking for a company that places long-term growth ahead of short-term profits? Where you can put your customers first and think creatively to solve challenges? Where respect, integrity and being true to your word are valued and rewarded? This is the place. SUMMARY: Responsible for leading the development and execution of marketing plans and tactics for assigned business units. The development of these plans requires thorough knowledge of the functional areas involved, the competitive environment and leading marketing practices to the target market. Integration with the corporate marketing strategy is essential to ensuring a unified voice is delivered both internally and externally. Works directly with senior leadership of the assigned business units to understand business goals, situational opportunities and priorities in order to provide guidance and timely support for business unit initiatives. ESSENTIAL DUTIES AND RESPONSIBILITIES: North Shore Bank 's Position Descriptions are intended to describe only the major functions of the job. You may be expected to perform other duties specified by your manager. Everyone is expected to contribute whatever efforts necessary to operate efficiently and effectively to insure the success of the Bank. Develop and implement effective annual marketing plans that directly support the annual goals of assigned business units. Manage marketing activities in the daily execution of marketing programs/campaigns; direct response/digital initiatives, thought leadership initiatives, and other go-to-market strategies. This includes working with internal operations, marketing agencies, design and copywriting freelancers, direct mail vendors, coordinating production development, supplies, printing and program implementation. Responsible for internal communication of all executed strategies. Facilitate and oversee the tracking, analysis and reporting of executed strategies to the marketing team and senior leadership within the business unit. Ensure channel messaging aligns with corporate messaging for assigned business units. Leads branch grand opening... For full info follow application link. Employment selection and related decisions are made without regard to race, ethnicity, religion, gender, sexual orientation, national origin, age, disability, genetic history, marital status, military or veteran status, or any other characteristic protected by law. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/1AA385BE1B1D4F41
