Girl Scouts of Western Ohio is shaping the future of girl leadership! Our core strengths are rooted in our agile teams, our innovation and our belief that learning never stops. Joining Girl Scouts means you will be part of an inclusive team-centric organization where the girls and communities we serve are our top priority. Working at Girl Scouts of Western Ohio gives you the opportunity to build a meaningful career while you grow personally and professionally! If you would like to empower girls to make the world a better place - you belong at Girl Scouts! Join the movement!
The Marketing Manager, Digital Demand is responsible for building the organizations market presence and driving interest in Girl Scout membership, volunteering, and/or giving through digital marketing campaigns. This position will create and manage digital campaigns that diversify recruitment channels and drive awareness, interest, and membership leads.
This position will lead the overall growth and strategic direction of our organizations social media and assist with digital advertising initiatives. This position appropriately represents the Girl Scout brand at all times and works closely with the Director of Marketing & Communications, the Marketing Manager, Member Engagement, and all Girl Scouts of Western Ohio departments to tell the Girl Scout story. ESSENTIAL FUNCTIONS Develop, execute, and maintain a digital demand generation strategy and plan to grow the organizations membership leads as part of overall integrated marketing campaigns Develop a deep understanding of our target audiences, their communities, and the Girl Scout membership journey Ensure the organization has the right mix of assets, channels, and tactics to: build awareness and support among target audiences convert awareness to interest and desire among target audiences Work with the Director of Marketing and media buying partner to integrate and implement paid digital advertising campaigns Monitor results, identify optimization opportunities, implement testing, and adjust programs to maximize value Design, build, and maintain the organizations social media and online presence with a focus on building external relevance for potential members, community partners, media outlets, and donors Connect with volunteers and families to share Girl Scout stories (such as: Cookie Program, Camp, Gold Award, individual Girl Scout stories, volunteer stories) Engage in social media conversations with members, partners, communities, funders, and media Engage in social (and real) conversations with identified local influencers to raise relevancy and awareness of Girl Scouts at a regional or community level Focus on outreach to minority & other underserved or targeted communities Establish appropriate metrics, evaluate, report results regularly, and refine strategies as needed Evaluate emerging digital technologies and platforms. Provide thought leadership and perspective for adoption where appropriate Create digital content video, graphics, copy Combine analytical thinking with storytelling to identify and engage the right leads Develop & incorporate video Post live from events as needed Serve as a brand champion for Girl Scouts, ensuring: Compliance with the organizations national and local brand standards Integration of messaging with all other communication channels and across the organization All communications and campaigns are well designed, effective, and appropriate Participate and collaborate fully in MarComm (GSWOs marketing team) team efforts, including cross-training and providing back-up support to the Marketing Manager - Member Engagement, to ensure comprehensive marketing and communications coverage. COMPETENCIES Social media & video fluency Written and oral communication Relationship-building skills Analytical abilities Project planning and management Independent judgment and decision-making SUPERVISORY RESPONSIBILITY
This position has no supervisory responsibilities. POSITION TYPE/EXPECTED HOURS OF WORK
This is a full-time position, and hours of work and days are Monday through Friday, 8:30 a.m. to 5:30 p.m . Occasional evening and weekend work may be required as job duties demand. TRAVEL
Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected. REQUIRED EDUCATION AND EXPERIENCE Bachelor's degree in journalism, public relations, marketing, or communications At least two years experience in website and social media strategic planning and management, using Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.; or any combination of education, training and experience that demonstrates the ability to perform the duties of the position. Previous hands-on experience in building and implementing digital demand marketing campaigns. PREFERRED EDUCATION AND EXPERIENCE Strong technical and problem-solving skills with an impeccable eye for detail. Strong writing skills formatted for digital platforms and ability to engage with and serve as advocate for diverse audiences in social media channels. Demonstrated knowledge, understanding, and skill in Adobe Creative Suite, including Adobe Illustrator, InDesign, and Photoshop. Familiarity with video editing software and techniques. Familiarity with Salesforce Marketing Cloud or similar marketing automation platform a plus. Analytical skills and experience tracking and reporting on campaign performance and other key metrics. Versatility, flexibility, and a willingness to work within constantly changing priorities. Excellent interpersonal and presenting skills, and the ability to work effectively with people at all levels and departments within the organization remotely and in person. Political campaign, community organizing, and/or nonprofit experience a plus. BENEFITS
We value our employees time and efforts. Our commitment to your success is enhanced by a compensation of $44K to $48K , depending on experience, and a generous benefits package. Hybrid work schedule after 90 days Week off between Christmas and New Years Up to 12 days of PTO Up to 8 days of sick time 401K with 100% match up to 5% Medical, dental, vision, accidental, life, and MORE! A high-achieving and fun team Ability to build your skills and grow your career Supportive environment for learning and development Flexibility for work/life balance Casual dress code Diversity, Equity, Inclusion, and Belonging (DEIB): Girl Scouts of Western Ohio drives belonging and respect for all girls. We work to maintain the best environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture. We are proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce and are committed to creating an inclusive environment for all. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. GSWO is an EEO/Minority/Female/Disability/Veteran employer.
