Overview:
Mission of the Role:
Apex Service Partners seeking a talented and highly motivated individual to join our marketing team to develop a robust CRM program to drive customer sales, LTV and increased frequency. As part of the CRM team, the CRM manager will be responsible for working with the Head of Direct to understand the CRM strategy and plan and launch programs and campaigns that drive new business within our brands via cross-sell and upsell campaigns while simultaneously growing the email database.
The day-to-day responsibilities of this position will consist of:
Manage the CRM process through concept, design, coding, deployment, communication and reporting.
Design highly engaging, multi-touch campaigns for demand generation with the goal of progressing a lead through the demand funnel
Work closely with regional Marketing leads, Ops and Digital teams to execute tailored email strategies by lead source
Work closely with the analytics team to develop campaigns informed out of customer data
Work with vendors to manage the email database, including segmentation, standardization, cleansing and maintenance
Test and learn to achieve best results across email campaigns
Create and manage automated processes in CRM/ESP and CDP programs
Manage and optimize lead scoring based on behavioral trends and sales feedback
Support leadership in the development of program KPIs
Determine appropriate success metrics that will inform current and future campaign development
Manage regular reporting on campaign performance
Continually evaluate campaigns results and make recommendations for improvements
Role Requirements:
Ability to ideate, create and execute email campaigns to communicate, educate and call to action through a combination of various support services (HTML, Creative, Deployment, etc.) and hands on execution within software solutions (Bluesift)
Understand different audiences and how to communicate to them effectively
Keen eye to preserve integrity and voice of our brands and messaging throughout the entire campaign development process
Track record of email campaign execution using a CDP
Experience with CRM systems and marketing automation tools, such as Blueshift, Hubspot, Salesforce Marketing Cloud, IBM/Responsys, Yesmail, or other marketing cloud software
Experience with custom data programs such as Treasure Data, Blueshift or other CDP systems
Clear understanding of marketing automation workflows and list segmentation and customer journey development
Excellent written and verbal communication skills
Strong organization and problem-solving skills
Hands-on approach. Able to manage multiple priorities and work collaboratively with teams to ensure the highest quality deliverables
Quick learner, prioritizes appropriately to ensure the email program is focusing on the bigger more impactful initiatives
Ability to deliver results in a fast-paced environment
Comfortable rolling up sleeves, engaging personally with third parties and internal teams to problem solve and deliver outstanding results.
Services mindset to build strong relationships peers across the corporate executive team and in our operating companies.
Experience
Undergraduate degree in marketing or a related field of experience
7+ years experience in multi-unit CRM environments
High energy, bias for action, and personal accountability for results.
Data driven
Solid knowledge of CRM principles, customer journeys and ESP/CDP tools
Experience with CRM software and digital marketing tools and techniques.
Proven project management experience, outstanding track record of delivering high quality products on-time and on-budget.
Personal Characteristics:
Excellent communicator
written and oral
who can align an organization around a vision and provide support to enable operations and drive the business forward.
Investment Oriented
finds meaning and action in numbers and is a data-driven decision-maker.
Resourceful
figures out how to drive action and achieve results creatively with finite resources.
Stellar time management and organizational skills.
Critical thinker and Learner; Intellectually Curious Picks things up quickly and strives to ask why not as opposed to taking yes/no for an answers.
Works collaboratively and energetically
Run through walls mentality
Impeccable integrity and ethical standards
Self-aware, craves/celebrates/seeks out feedback, open, team player and respectful of others.
Other:
Location: Dallas/Fort Worth, Texas
Schedule: Hybrid 3/2 In-office/Remote
Compensation: Competitive
Other Benefits: medical, dental and vision coverage, competitive PTO, sick days, and holidays, 401k matching
Company Overview
Founded in 2019, Apex Service Partners, LLC (Apex or the Company) is the industry and nationwide leader in residential home services. Apex focuses on serving the HVAC, plumbing, and electrical needs of homeowners in over forty states across the country.
Apex has grown to +100 locations with +9,000 team members and +$2 billion in annual revenue.
In this fragmented industry dominated by small and founder-owned businesses, the Company has a dual strategy of growing via high-frequency acquisitions (over 200 closed by the Company to date) and aggressive organic growth initiatives, including sophisticated marketing, differentiated talent acquisition and green-fielding new trades and locations.
From the onset, the Companys leaders have focused on building out a robust internal infrastructure to ensure scalability and better win in local markets around the country with the strongest brands and tactics.
The team at Partner Services, the centralized support team for the Company, comprises 60+ hard-working, collegial team members who are focused on the success of operations across the country. Despite being the largest player in this incredible industry, Apex has less than 2% market share, and ~85% of the market is still fragmented. The Company recently received a new round of equity investment totaling $3.4B and recently closed a debt refinance in excess of $3.0B.
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