at Wolters Kluwer in Dover, Delaware, United States
Responsibilities: + Manage the development and execution of the segment strategy and plan including acquisition and nurture programs, campaigns, account-based strategies, and product launch support to drive demand, improve brand awareness, and build funnel to achieve revenue targets.
+ Lead the creation of compelling marketing content and assets for use across multiple marketing channels and audience targets. Assets may include blog posts, case studies, articles, whitepapers, and infographics.
+ Track, report, and manage analyses for all executed programs and make adjustments to maximize effectiveness of efforts and budget.
+ Manage event marketing/tradeshows in collaboration with the global events team including booth presence, sponsorships, and pre/post show engagement.
+ Understand key sales success factors, buyer needs, buyer personas and barriers while developing programs and tactics to address them.
+ Monitor and analyze healthcare trends, competitors, and industry best practices.
+ Work closely and collaboratively with Segment Marketing, Sales, Finance, Product Management, Content and Digital Experience teams.
+ Manage budgets, timelines, and internal teams in program execution.
+ Stay current with marketing trends and best practices. Consistently seek new ways to test and improve programs.
Education Requirements: + Bachelor's Degree in Marketing or related field
Qualifications: + At least eight (8) years related marketing experience
+ Previous healthcare marketing experience preferred
+ Experience with Marketo, DemandBase and Salesforce.com a plus.
+ Ability to manage multiple-time sensitive requests, troubleshoot, and prioritize appropriately in a deadline-oriented marketing department
+ Ability to maintain a consistently high level of attention to detail
+ A high degree of personal initiative, accountability, and integrity
+ Ability to build effective relationships and work on teams with a wide range of people
+ Flexible to changing priorities
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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