News can change the world, save lives, and bring us all closer together through empathy and understanding - but not if it isn't read. Out of the hundreds of millions of articles and posts, how do we deliver the information that matters the most? How do we avoid the filter bubble of personalization and widen people's interests and knowledge?
SmartNews is creating an entirely new model for the news industry. Our mission is to evaluate (in real-time) what makes a quality story and deliver the stories that matter to people who need it. We are dedicated to the idea that people make better decisions when provided with better information.
We're not there yet, but we have a great head start. We're one of the very few pre-IPO, (double) unicorns focused on the news with thousands of publisher partners globally. Founded in Tokyo in 2012, SmartNews has become the go-to source of news for users around the world. We have more than 20M+ monthly active users worldwide, billions of channel interactions, and article pageviews generated per month.
Join us and be a part of the solution as we work to escape the filter bubble, strengthen democracy, and help people be better informed.
About You
You have demonstrated digital business marketing experience developing and managing innovative campaigns that drive awareness and acquisition. You are creative and have a passion for content driven multi-channel marketing programs. As a digital marketer, you have a great understanding of the digital ads ecosystem and understand our target audience and the messaging required to engage digital ad buyers.
Responsibilities
In partnership with sales deliver our quarterly and annual acquisition revenue commitments. Manage overall demand generation and inbound strategy, web and content, programs, and digital channel budget to target key personas, verticals and segments. You will own the creation and prioritization of integrated marketing activities to optimize marketing attributed sales. Partner closely with the global marketing team to execute the overall strategy to drive awareness of SmartNews ads solutions that fill the lead pipeline with potential advertisers. Work closely with our outbound acquisition marketing team lead, expanding our digital footprint, content velocity and outreach to drive awareness, demand and support for our outbound acquisition initiatives. Define a quarterly demand generation plan with key programs for both internal and external 3rd party options including digital channels and online or offline events. Drive qualified business leads to our sales funnel via digital paid and organic channels. Work with Sales, Product and other teams to deliver the most engaging and effective positioning and messaging framework for our prospects and customers. Review marketing performance results regularly, define opportunities to improve performance, and provide strategic exec-level direction for marketing investment and prioritization. Requirements Experience in the digital ads ecosystem. Solid understanding of B2B marketing across different functions, for example, lead & demand generation, revenue & performance marketing, regional or global marketing, product marketing, or event marketing. 5 + years of relevant business marketing experience in a digital ads or ads adjacent capacity Demonstrated ability to go from strategy to execution and most importantly deliver
impactful results. Benefits Equity included 401(k) matching program 100% medical, dental and vision insurance coverage (for self and family) Benefit plan with monthly allowances Free lunch, snacks, drinks at the office Compensation range of $170,000~$200,000 base salary, plus bonus and equity.
