Who We Are
Planetizen is the most visited urban planning website in the United States, providing training, news, jobs, and continuing education across multiple products and services. Planetizen publishes 40 times a week, including news, analysis, and commentary, in addition to hosting regularly updated jobs and events boards. Planetizen Courses provides the leading online professional education website for planners and urban designers, with 350+ of the highest quality video courses available to subscribers. The Planetizen team works in a collaborative and entrepreneurial environment, where team members are encouraged to continue to learn, grow, and implement new ideas.
The Opportunity
Seeking a creative, strategic, and analytical marketing manager to own and grow Planetizen's marketing function, including defining and executing strategies and tactics that will increase the rate at which Planetizen's annual visitors of 2MM+ and existing leads are converted into customers. Strategic and tactical, the Marketing Director will formally establish the marketing function, working as a marketing team of one with support from a cross-functional team.
Key deliverables
Marketing Strategy - Develop a comprehensive marketing strategy, including prioritization of marketing channels, (social media, email, paid advertising, etc). Set goals, define target audiences, create business cases for marketing activities based on impact, and manage the budget. Conversion Optimization - Increase conversion rates through conversion rate analysis, A/B testing, UX and customer journey optimization, lead nurturing, and landing page optimization. Integrated Campaigns - Develop messaging and successfully plan, execute, and analyze marketing campaigns to achieve conversion goals or other business objectives. Analytics & Reporting - Provide detailed analysis and reports on conversion metrics, campaign performance, and ROI to recommend investment in marketing activities. Leadership & Team Collaboration - Own the marketing function, lead meetings, and collaborate with a small team (sales, content, and product). Success Metrics
In your first 3 months
Become an expert in the Planetizen brand, content, products, and audience. Conduct an assessment and gap analysis of Planetizen's current marketing efforts. Deliver marketing strategy with prioritized marketing activities and a tactical plan. Collaborate with sales to improve outbound sales scripts, establishing a meeting rate of 5%. By the end of 2024
Meet or exceed our B2C Planetizen Courses goal of 9% increase YoY. Reach 3,000 active Planetizen Courses subscribers. Support B2B sales goal of 127% increase. Key Requirements
5+ years of experience in digital marketing, including demonstrable experience in developing marketing strategies, managing budgets, and executing campaigns across various channels. Demonstrated success improving conversion rates for similar businesses. Experience with experimentation and execution on a variety of digital marketing channels, like email, social media, websites, and more. Ability to write copy quickly and effectively for a niche audience of urban planners. Experience working independently on a marketing team of one, with cross-functional support. Strong data analysis and prioritization skills. Familiarity or willingness to learn marketing and digital tools like Mailchimp, Canva, Google Suite, Jira, Notion, Google Analytics, content management systems, and more. Location & Availability
Available 9am - 6pm in any U.S. time zone Our office is located in sunny Los Angeles, CA. This position is available for fully remote or hybrid work. Compensation
90-110K base salary (DOE) Paid time off (15 days increasing to 20 after four years) Holiday time off (~10 days per year). Health insurance (95% employer-paid). Dental insurance (95% employer-paid). Company-sponsored 401(k) plan with employer match (after 60 days). Performance and compensation reviews annually. About Planetizen
Planetizen is a community of planning intelligence—a one-stop source for planning news, editorials, book reviews, jobs, and education. Planetizen Courses is one of Planetizen's most successful products, with more than 350 courses published online and available to subscribers. Planetizen Courses are generally available for continuing education credits. Planetizen Courses instructors include some of the biggest names in the field, like Donald Shoup, Angie Schmitt, Lance Freeman, Jenny Schuetz, and Emily Talen. Planetizen is a sister company of Urban Insight and leverages the resources available to the Urban Insight team. The Planetizen and Urban Insight team totals more than 35 employees working all over the United States. Planetizen runs on the Entrepreneurial Operating System (EOS) Why Work at Planetizen
Join a tenacious, collaborative, and growth-oriented team where your contributions make an impact. We work with you to create a career path catered to you. Average employee tenure is 6.5 years. We're stable. We've been in business for 23+ years, and continue to grow each year. We offer a casual and flexible working environment. We believe in life/work balance. The right candidate will find numerous opportunities for growth. We allocate time for training and professional development. To Apply
Please apply on this page. This position is open until filled. Thank you for your interest in working with us at Planetizen.
