Marketing Automation Specialist
Responsibilities:
As a Marketing Automation Specialist, you'll play a vital role in our team by contributing to the development of marketing automation systems and capabilities. Your responsibilities will include:
Collaborating with team members to optimize marketing channels through data-driven analysis.
Moving and managing large volumes of data from our warehouse to our marketing automation tool to support campaigns.
Assisting in defining customer segments and profiles for targeted marketing efforts.
Conducting exploratory data analysis on extensive marketing datasets.
Participating in measurement projects in collaboration with stakeholders and team members.
Essential Requirements:
To excel in this role, you should have:
A Bachelor's Degree in Marketing, Analytics, Economics, Finance, or Data Science.
Proficiency in SQL with the ability to write scalable queries.
Curiosity, accuracy, and a quick-learning mindset to develop new skills.
Strong communication, organization, and teamwork skills.
At least 3 years of experience in an analytics-related position, preferably in e-commerce.
At least 3 years of experience working with marketing automation tools.
Preferred Experience:
While not mandatory, experience in the following areas is preferred:
Web analytics tools such as Google Analytics.
Attribution modeling and audience building techniques.
Familiarity with data visualization software like Power BI or Looker Studio.
Previous exposure to large-scale, paid media accounts, particularly in e-commerce settings.
Knowledge of Python and Liquid is a plus.
Qualities of the Ideal Candidate:
We are looking for someone who embodies the following qualities:
Effective Communication: You can articulate ideas clearly and confidently to team members, both in writing and verbally.
Critical Thinking: You thrive in dynamic environments, continuously experimenting and innovating to address new challenges.
Entrepreneurial Spirit: You proactively seek opportunities to add value to the team and the business, constantly exploring new ideas and solutions.
Commitment to Growth: You have a strong desire to improve yourself professionally and expand your knowledge and skill set.
Remote Work Qualifications:
For remote work, you must have:
Access to a reliable and secure high-speed internet connection.
A dedicated, noise-free home office space with a strong wireless or wired Ethernet connection.
A valid physical address (PO Boxes not supported) within the specified legal states.
The ability to work and communicate effectively with other team members via chat, webcam, etc.
Legal residency in one of the supported states; H-1B Visa Sponsorship is not available.
Employment Type: Full-Time
Salary: $ 38,000.00 95,000.00 Per Year
