Advertising & Marketing Manager
The Advertising & Marketing Manager oversees the implementation of advertising to promote business products and services as well as hiring and training department employees; executes online marketing initiatives by developing, implementing, and managing various digital marketing campaigns; enhances brand visibility, engages target audiences, conducts market research, drives conversations, and collaborates with cross-functional teams to promote overall online growth and media presence.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Responsibilities:
· Develop and execute comprehensive advertising strategies to achieve business objectives and growth targets.
· Lead the planning, execution, and optimization of digital marketing and/or multi-channel advertising campaigns including digital, TV, radio, and outdoor.
· Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall business goals.
· Act as a catalyst for digital optimization and loyalty.
· Oversee the creation of high-quality and engaging content across digital and traditional marketing platforms that resonate and drive action.
· Monitor, analyze, and report on the performance of digital ad campaigns using relevant analytics, tools, and adjust strategies accordingly.
· Stay updated on industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts by conducting ongoing research and competitor analyses.
· Collaborate with category managers and senior leadership to ensure advertising efforts align with broader marketing and business strategies.
· Drive brand awareness and engagement through strategic marketing methods.
· Manage and optimize website content and user experience to drive traffic, engagement, and conversions.
· Develop and manage digital marketing campaigns, including pay-per-click (PPC) and display advertising.
· Define and detect key performance indicators (KPIs) to track improvement and growth.
· Lead SEO initiatives to improve organic search rankings and increase website visibility.
· Manage and nurture relationships with external agencies, partners, and vendors.
· Monitor and manage the company's online reputation and respond to customer feedback effectively.
· Stay up to date with data privacy regulations and ensure compliance in all digital marketing and advertising activities.
· Lead and mentor a team of advertising professionals including creative, copywriting, media planning, and digital marketing, fostering their growth and development.
· Travel as needed
Knowledge, Skills, and Abilities:
· Excellent analytical skills
· Excellent communication and interpersonal skills
· Critical thinking and problem-solving skills
· Excellent leadership and managerial skills
· Highly motivated individual with digital marketing skills
· Strategic marketing mindset with the ability to promote growth and success through advertising
· Keep self-informed of new procedures and operating policies within the company
· Demonstrate and model strong interpersonal skills to handle sensitive and confidential situations and documentation
· Creative mindset with the ability to stay up to date on marketing trends
· Demonstrate flexible and efficient time management skills
· Ability to work independently and prioritize tasks based on importance level
· Customarily exercise discretion and independent judgment
· Proficiency in using analytics tools and conducting market research to measure campaign performance and make data-driven decisions
· Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously
EDUCATION AND REQUIREMENTS
Preferred:
· Bachelor's or Associate degree in Marketing, Business, or a related field
· Microsoft Office skills
· Proven track record of driving successful online campaigns
· Previous experience in a similar role related to marketing, preferably advertising
· Advanced knowledge of social media, paid and organic ads, SEO, SEM, email marketing, and content marketing
· Strong understanding of digital marketing and advertising concepts, tools, and platforms
· Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot)
PHYSICAL REQUIREMENTS
· Prolonged periods sitting/standing at a desk and working on a computer
· Must be able to lift up to 15 pounds at times
Parker's Companies is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Parker's does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.
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