Job Description
The Market Research Analyst position will (a) conduct market research, (b) determine estimated market size, (c) develop financial projections, (d) prepare a presentation, and (e) deliver a final presentation.
Duties include, but are not limited to:
Market Research
* Conduct primary and secondary research to gather information on industry trends, customer preferences, and competitor analysis.
* Utilize online databases, industry reports, surveys, and interviews to collect data.
* Analyze market trends, customer demographics, and purchasing behaviors.
* Document findings and present preliminary insights to the team for feedback.
Market Size
* Apply acquired knowledge to estimate the total addressable market (TAM) and serviceable available market (SAM).
* Utilize various methodologies such as bottom-up and top-down.
* Validate assumptions and refine market size estimates based on feedback and additional research.
* Prepare a comprehensive report outlining the methodology used and the final market size estimates.
Financial Projections
* Develop financial models to forecast revenue, expenses, and investment needs.
* Incorporate market research findings and market size estimates into the financial projections.
* Present the financial projections to stakeholders and solicit feedback for refinement.
Presentation Preparation
* Synthesize research findings, market analysis, and financial projections into a compelling narrative.
* Create a visually engaging presentation using PowerPoint or other presentation tools.
* Practice delivery of the presentation to enhance communication and presentation skills.
* Solicit feedback from mentors and peers to refine the presentation content and delivery.
Final Presentation and Wrap-Up
* Deliver the final presentation to key stakeholders, including the Innovator Team and Digital Health Co/Lab.
* Articulate key findings, insights, and recommendations based on the research and analysis conducted.
* Address questions and engage in discussions to clarify any aspects of the presentation.
* Reflect on the internship experience, lessons learned, and areas for future growth.
* Prepare a comprehensive report summarizing the internship activities, achievements, and recommendations for the company's future strategies.
Required Qualifications
* Must be a KU student enrolled in at least 6 credit hours (during spring and fall semesters).
* Demonstrated evidence of coachability, time management, and/or self-leaderships skills based on application materials.
* Demonstrated evidence of creativity, based on application materials.
* Evidence of strong communication skills.
During the semester term of the appointment, the KU student hourly must be enrolled in no fewer than 6 credit hours. For summer periods the student hourly must: 1) have been enrolled in no less than 6 hours in the past spring semester or 2) be pre-enrolled in upcoming fall semester in no less than 6 hours or 3) be enrolled in summer session or 4) be admitted to study in the upcoming fall semester. Student Hourlies may be undergraduate or graduate students.
Preferred Qualifications
* Experience with Excel spreadsheets.
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