Manager of Marketing Technology - Strategy & Enablement (Content Technologies) *REMOTE*Lead the successful definition, design, planning, implementation, execution and measurement of marketing technology initiatives leveraging knowledge of latest trends to deliver a best in class personalized marketing experience. This role is a key liaison between Marketing and Technology for MarTech projects and initiatives, translating desired outcomes and requirements into achievable deliverables. This role is responsible for cross-team alignment, project management, definition of business and technology capabilities, and business process design/improvement that drives operational efficiencies and advances marketing capabilities for the organization. This role plays a key role in driving our marketing vision by building out a best in class MarTech ecosystem, serving as a change agent and expert in the space.ACCOUNTABILITIESDEFINE AND IMPLEMENT MARKETING TECHNOLOGY SOLUTIONSPartner with the Business and Technology to build out a best in class MarTech ecosystem that supports the current and future needs of delivering relevant, targeted, and dynamic marketing to our customersEvaluate business needs & create business cases including applicable expense reduction, sales benefits and ROI estimatesEvaluate existing tools and technologies and recommend improvements in partnership with IT that will enable marketing to continue to scale with a focus on agility, speed and efficiencyLead the identification, definition, and implementation of technology solutions into the marketing business areas. Prioritize and roadmap workstreams.Lead cross-functional change management with marketing stakeholders; create program goals and metrics around change success, including adoption and change proof point, to demonstrate value.Evangelize communications to drive awareness of how change supports both integrated marketing goals and team-oriented responsibilitiesEngage and recommend insights through research on competitive landscape and emerging trendsCONTENT MANAGEMENTPartner with the marketing stakeholders and technology partners to build out a best in class MarTech ecosystem that supports the current and future needs of delivering relevant, targeted, and dynamic marketing to our customersCollaborate with marketing stakeholders to understand and improve upon existing content capabilities, processes, and systems; create corresponding plans for managing change with stakeholdersBe an expert in various content industries, including content operations, content management, and structured contentPartner with stakeholders to ensure content model is created purposefully and efficiently and evolves in support of business needsStay current on the latest trends, best practices and innovations in marketing technology and content technologiesCONTENT PROCESS IMPROVEMENTPartner with stakeholders to define process approach and recommend standards for the teams to drive innovation, operational efficiency, and achieve best in class personalization; drive governance policies and standards in tandemPartner with Operations on process implementation through communication protocols and change managementPROJECT MANAGEMENTLead multiple projects and deadlines with internal and external partnersPartner with marketing stakeholders and technology partners to drive requirements and prioritization across multiple marketing teams and cross functional work streams to deliver successful business outcomesLead business rollout strategies and timelines including determining process changes, evaluating training needs and aligning cross-marketing teams for successful adoptions of new technology solutionsDrive priorities and tradeoffs for core business decisionsCOMMUNICATION, CHANGE MANAGEMENT AND BUSINESS PARTNERSHIPSFoster productive, collaborative relationships with cross-functional internal and external teamsManage cross-functional communication to keep leaders informed, articulate issues and risks to move decisions forwardInfluence partners to drive cross-functional alignment and adoption of new technology, process and standardsCommunicate complex information simply and utilize proactive communication to mitigate riskCreate training and communication materialsLead change management and solution oriented discussionsTEAM LEADERSHIPCreate an effective work environment by developing a common vision, setting clear objectives, expecting teamwork, recognizing outstanding performance and maintaining open communications.Develop staff through coaching, providing performance feedback, providing effective performance assessments and establishing performance and development plans.QUALIFICATIONSREQUIREDBachelor degree or equivalent experience3-5 years of hands on experience leading MarTech initiatives, process improvement and managing projects with a demonstrated history of increasing responsibilityExcellent interpersonal, oral, and written communication skillsAbility to lead a team and interact effectively with othersExperience with Marketing technology platforms/vendorsSelf starter with the ability to complete multiple tasks and high volume of work in a fast-paced environment and prioritize work for self and teamUnderstanding of data and analytics with the ability to design technology solutions that provide actionable insights and campaignsExperience integrating marketing applications with enterprise applicationsBusiness Process Management methodologies and toolsKnowledge of Project Management methodologies and toolsPREFERREDKnowledge of Agile methodologies and toolsLean & CertificationsDegree or equivalent experience in MIS, engineering, business or a related field, particularly in the marketing technology spaceExperience in marketing, marketing workflows, business process design, and behavioral marketingFor other Kohl's jobs, click here here!
