At Spotify, we're focused on providing the right music for every moment. We've connected millions of people to their favorite songs and built a service that people use to discover and share music they love! We're currently in over 184 markets and growing fast!This role is responsible for formulating Spotify's strategy for its 'right to play' in the fandom space and to connect with communities across genres and interest groups - on app, on digital platforms, and on-ground. You will also support the execution of these programs by working closely with external partners and internal teams, both locally and internationally.You are someone with a successful track record of building communities, is an experienced marketeer, has a deep understanding of Indian consumers, is an outstanding team-player and has a passion for music. Most importantly, you have fun at work and the desire to be creative and make a positive impact on the music industry as a whole.What you'll doExpand Music Communities by identifying culture/trends in listeners.Take the lead in building the organizational understanding of cultural trends, music genres and music consumption trends in the Indian marketBuild cross-functional music programs of Spotify around these genres and trendsLead the outreach and engagement with the community for these genres and interest groupsQuantify and analyse music fandom (artists, genres, languages etc.)Develop insights into fan behavior, trends, etc. In the Indian marketDevise ways to leverage fandom to drive listenership growth - 'The Fandom led Growth Flywheel'Leverage Spotify global fandom resources to Engage and grow fan communitiesBuild the partnerships' strategy for a deeper connect with the Indian music fans and music culture, through music events and other live spacesCreate and Build fandom monetisation opportunities: Listeners/ Subs and BrandsBuild and implement initiatives to engage across artists, fans, and Spotify - leverage fandom to drive subs revenue in the India marketWork with sales teams to help advertisers engage deeper with music and fans.Prepare proposals for customized creative solutionsPrepare business case (analytics, metrics etc.) for brands to associate with Spotify's existing IPs/ properties and ensure implementation of these solutions. Prepare post-evaluation of these solutionsCreate fandom monetisation opportunities: BrandsWork with sales teams to help advertisers engage deeper with music and fans. Prepare proposals for customized creative solutionsPrepare business case (analytics, metrics etc) for brands to associate with Spotify's existing IPs/ propertiesEnsure implementation of these solutions; prepare post-evalWho you areMaximum of 10 years of experience in marketing, music and/ or other consumer facing rolesYou have a successful track record of delivering user growth through building communities in IndiaYou have experience in marketing, and have a deep understanding of digital and content marketingSolid understanding of the Indian music ecosystem. You have great attention to detail and the ability to see the end game of each business opportunityStrong analytics, presentation and communication capabilitiesExperience working in a dynamic, ever-changing environment with a track record of results and a collaborative approach, working with all levels of management (externally and internally) and communicating cross-functionally in a structured and clear manner to influence outcomesStrong propensity to take initiative and grow with changeWhere you'll beThis role is based in our Mumbai office.Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what's playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It's in our differences that we will find the power to keep revolutionizing the way the world listens.Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world's most popular audio streaming subscription service.
