Manager Marketing Western Michigan University

Job summary
Develops broad marketing communication plans and strategiesOversees execution of medium to large complex eventsWrites and develops communication content
Job seniority: mid-to-senior level
Responsibilities
• Develops broad marketing communication plans and strategies• Oversees execution of medium to large complex events• Writes and develops communication content• Oversees Web design, Web content and social media• Assesses effectiveness of communications• Contributes to the development of institutional communication, branding/identity and marketing standards• Oversees development of department, college or division brands within institutional guidelines• Responsible for overall marketing communication budget, including events and advertising• Functions as technical expert in marketing communication trends, design and use of technology and social media• Manages and provides guidance to staff and student employees, designers, writers, photographers and other vendors
Requirements
• Bachelor's degree in related field from an accredited institution• Three years' relevant experience