Inbound Marketing Manager Location: Hybrid - must be willing and able to come into the Bellevue office 3x a week.
Company Overview: XMARS, powered by SparkX, is an AI-powered ad management platform for brands, sellers and agencies, on Amazon and beyond. We deliver exceptional advertising performance through AI-powered ad technology, advanced analytics and expert services that give advertisers unparalleled advantages. Our technology enables both advertisers and our own experts to create customized advertising programs that consistently increase sales, saves time in campaign creation and optimization, and delivers consistent campaign performance. By providing advertisers with flexibility and transparency in how they want to utilize the best of AI and human intelligence, we empower them to customize the level of automation and granularity of their advertising strategies.
We recently won the prestigious Technology Innovation Award from Amazon Ad Partners, highlighting the transformative nature of our platform.
Position Overview: Are you experienced in driving growth for B2B Saas solutions? We're on the hunt for a dynamic Inbound Marketing Manager who lives and breathes digital marketing and data. This isn't just any role; it's your chance to unleash your creativity, optimize our awareness, and lead campaigns that break the internet! Dive into the world of SEO magic, website optimization, and inbound marketing strategies. With your expertise, we'll not only attract eyeballs but engage minds and convert hearts. Join us, and let's turn marketing on its head, driving growth and painting the digital space with our brand's unique colors. If you're passionate about making a real impact and ready to lead the charge in our inbound marketing crusade, we want you!
Key Responsibilities Develop and execute an inbound marketing strategy that aligns with the company's goals and objectives. Content Creation; create various content assets (guides, blogs, e-books, podcasts, video, webinars) to be used at all stages of the inbound marketing funnel. Website; optimize website for search (SEO) including direction on new pages and content, while also managing landing pages for campaigns. Content Marketing; maximize exposure of the content by promoting it across social channels, repurposing it where possible. Marketing Automation; manage our Marketing Automation platform (Hubspot), ensuring leads are tracked, and nurture leads from MQL to SQL. Reporting & Optimization: Analyze and report on the performance of marketing activities to identify areas for improvement and optimize through relentless A/B testing. Work closely with the design, social media, and content team members to create and manage marketing campaigns and website enhancements. Qualifications: 5+ years of experience in SaaS B2B marketing specifically in managing websites and inbound marketing campaigns. SEO optimization experience and knowledge to drive organic traffic. Experienced in using HubSpot for managing customer data, analysis, reporting and KPI's Thorough GA4 analytics skills including event tracking. Excellent written and verbal communication skills. Ability to work collaboratively in a team environment. Bachelor's degree in marketing, communications, or a related field. Why SparkX -Xmars Competitive pay Comprehensive benefits package including health, dental, and unlimited PTO We strongly prioritize professional development Collaborative and innovative work environment
