Inbound Event Marketing Manager

Job summary
Looking for an Inbound Marketing Manager to drive increased attendance for ISMG global eventsDevelop and implement inbound marketing strategies targeting the cybersecurity professional industryCollaborate with graphic design team to create creative assets for brand recognition
Job seniority: mid-to-senior level
Responsibilities
• Develop and implement inbound marketing strategies for ISMG global events• Create and manage digital campaigns (email, social media, video, PPC/SEO) to drive event registration• Utilize nurture campaign tactics to reduce attendance attrition• Tailor and package promotional content for effective delivery via email and other campaigns• Collaborate with graphic design team to produce creative assets for brand recognition• Analyze event campaign results and optimize accordingly• Present comprehensive campaign reports to stakeholders• Enable event sales teams to effectively position and close event sponsorships• Provide training and support on inbound marketing best practices• Bachelor's or Master's degree in marketing or related field• 3-5+ years of experience in inbound marketing or event marketing• Technical proficiency with digital marketing tools• Good understanding of digital marketing strategies• Excellent writing and editing skills• Knowledge of website analytics tools• Ability to prioritize and manage multiple tasks• Strong problem-solving and decision-making skills• Desire to learn and grow within the marketing or cybersecurity fields
Requirements
• Bachelor's or Master's degree in marketing, events, public relations, communications, or related fields• 3-5+ years of experience in inbound marketing, event marketing, or related field• Technical proficiency with digital marketing tools• Good understanding of digital marketing strategies• Excellent writing and editing skills• Knowledge of website analytics tools• Ability to prioritize and manage multiple tasks and projects• Strong problem-solving and decision-making skills• Desire to learn and grow within the marketing, events, and/or cybersecurity fields
Key Skills Needed
• Inbound marketing• Event marketing• Digital marketing• Email marketing• Social media marketing• PPC/SEO• Graphic design• Analytical skills• Problem-solving• Decision-making