Field Marketing SpecialistColdwell Banker Realty has been the #1 residential real estate brokerage in America for 24 years, and our 140 person plus national field marketing team is dedicated to helping us hit 25! We are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker's industry-leading programs and technology products. This position plays an important role by helping protect the company's brand image and showcasing our unique value proposition for agents (our "Core 4").We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you've been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!Specific job duties include:Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand supportConsulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonialsConducting an annual review of agents' "digital scorecard" to measure their online presence and identify opportunities for improvementProviding issue resolution and one-on-one assistance to agents as neededPreparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable eventsReaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for successPreparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch managerWorking with the creative team to create and manage local recruiting and ad campaignsAttending and participating in regional marketing meetings and/or training sessionsCommunicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activitySubmitting consistent competitive intelligence samples to the recruiting intelligence portalStaying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standardsTravel requirements include:Ability to, and an environment conducive for, work from home a day or two a week.Weekly local travel to multiple assigned offices within city limitsThe ideal candidate will have:Strong presentation, writing and public-speaking skillsStrong project management skillsAbility to follow direction with solid critical thinking and problem-solving skillsAbility to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closureAbility to communicate effectively and professionally with employees and agentsDemonstrate a solid understanding of basic design principlesCandidates for the position must have:2-years' experience in marketing, creative agency, or communications (field marketing preferred)Prior real estate industry experience preferredExperience working effectively within a multi-functional and multi-location environmentExpert understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online toolsBasic understanding of standard industry used graphic design software including InDesign and Adobe Creative CloudBasic understanding of paid social media campaign development#LI-ME1Exciting News:EEO Statement:EOE AA M/F/Vet/DisabilityCompensation Range:
