Executive Director Of Marketing And Communications: Franklin College Of Arts And Sciences

Posting Number: S11847P
Working Title: Executive Director of Marketing and Communications: Franklin College of Arts and Sciences
Department: Franklin-Deans Office Admin
About the University of Georgia: Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education (). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.
About the College/Unit/Department: The heart of UGA's liberal arts learning and research environment, the Franklin College of Arts and Sciences provides instruction in every classical discipline and all branches of empirical inquiry. Critical thinking skills, from languages and literature to biological, behavioral, mathematical, and computational sciences, build the foundation for every profession as they empower students to be informed, engaged citizens. The Franklin College of Arts and Sciences offers 157 degree programs, employs over 1,000 faculty members, and is home to 10,000+ degree-seeking students, including 40% of the university's PhD students. Research expenditures number $MM in 2024 and are expected to grow over the coming years.
Posting Type: External
Retirement Plan: TRS
Employment Type: Employee
Benefits Eligibility: Benefits Eligible
Full/Part time: Full Time
Additional Schedule Information: Typical shift will be 8am-5pm Monday through Friday, some weekend and afterhours work may be needed.
Advertised Salary: Commensurate with experience, in the range $125,000-150,000.
Posting Date: 03/26/2024
Open until filled: Yes
Proposed Starting Date: 07/01/2024
Location of Vacancy: Athens Area
EEO Policy Statement: The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ().
Classification Title: Director. Subdivision/Unit AD
FLSA: Exempt
FTE: 1.00
Minimum Qualifications: Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.
Preferred Qualifications: Familiarity with colleges of arts and sciences, and the ability to communicate technical content to a general audience. Experience with branding and/or fundraising campaign. Demonstrated experience supervising communications and marketing professionals. Advanced degree in communications, journalism, or related field. Experience working with business/industry, alumni engagement, or development initiatives. Experience in a higher education, independent school, or nonprofit environment. Strong skills using technology in the workplace, familiarity with content management systems and email platforms; social media competencies. Significant prior communications experience writing and producing publications and developing and placing stories with external media. Position Summary: The Executive Director of Marketing and Communications for the Franklin College of Arts and Sciences at the University of Georgia will lead the College's Office of Marketing and Communications, with responsibility for the development, planning, execution, and evaluation of a comprehensive, integrated, strategic communications and marketing program (including educational, research, philanthropic, alumni and public engagement, media relations, and service missions to multiple constituencies), while aligning those activities with university-wide communications, marketing, and branding initiatives.
We seek a collaborative, energetic, and inclusive leader who has a deep commitment to the college's wide-ranging disciplines and is an entrepreneurial, forward-looking, and incisive advocate and representative for the college; its programs; and its faculty, staff, students, and alumni. The Executive Director will develop and implement a comprehensive, strategic, data-driven, and cross-platform internal and external marketing and communications plan that is consistent with the college's distinctive needs, brand, and messaging, while also working within the university's larger marketing and communications framework.
The Executive Director reports directly to the Dean of the Franklin College of Arts and Sciences and serves on the college's leadership team. The position will collaborate with Associate Deans, college-level Directors and unit leadership, and the college's Development and Alumni Relations group as well as with the University's Marketing, Communications, Development, and Alumni Relations units. Knowledge, Skills, Abilities and/or Competencies: Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field. Significant professional experience in communications, marketing, branding, or related field. Proven ability to develop, implement, and evaluate a comprehensive, strategic communications and marketing program. Expressed ability to define goals and objectives, identify target audiences, and measure progress toward communications and marketing goals. Strong communications, leadership, and interpersonal skills. Demonstrated familiarity with a range of communications principles including messaging, writing, editing, graphic design, visual communications, branding, marketing, advertising, electronic communications, and social media. Physical Demands: This position will spend long periods of time working on computers.
Is driving a responsibility of this position?: No
Is this a Position of Trust?: Yes
Does this position have operation, access, or control of financial resources?: No
Does this position require a P-Card? : No
Is having a P-Card an essential function of this position? : No
Does this position have direct interaction or care of children under the age of 18 or direct patient care?: No
Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications): Yes
Credit and P-Card policy: Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website .
Background Investigation Policy: Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website .
Duties/Responsibilities: Develop, plan, execute and evaluate a comprehensive marketing, communications, and branding program for the college, including brand messaging, visual brand management, content planning and delivery that promotes the Franklin College of Arts and Sciences' visibility and reputation, driving more robust engagement and supporting recruitment and resource generation (research expenditures, philanthropy, and industry support). Set quality standards and establish priorities and measurable data-driven outcomes. Plan and oversee activities and consult with the dean regarding all marketing and communications related efforts and strategies.
Percentage of time: 50
Duties/Responsibilities: Manage the daily administration of the marketing and communications team. Manage a team of staff focused on support and delivery of college's marketing and communication priorities. Directly plan, train and mentor staff while overseeing activities and evaluating performance of positions reporting to this position.
Percentage of time: 20
Duties/Responsibilities: Work with Department Heads, Institute Directors and individual faculty to ensure they are supported and represented. Percentage of time: 10
Duties/Responsibilities: Serve as liaison to UGA Division of Marketing and Communications to coordinate messaging, consistent throughout the university, while also coordination communication efforts with the University's Development and Alumni Relations Communications group.
Percentage of time: 10
Duties/Responsibilities: Present to various stakeholders as necessary.
Percentage of time: 5
Duties/Responsibilities: Additional responsibilities as assigned.
Percentage of time: 5
Contact Details: For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.
Recruitment Contact Name: Michelle Watts
Recruitment Contact Email: Recruitment Contact Phone: n/a