About the Company:
We are a cutting-edge technology company dedicated to mapping humanity through predictive data. Our innovative solutions allow customers to gain deep insights into communities across the globe, understanding people's attributes, attitudes, and behaviors at the neighborhood level. Governments, organizations, and companies leverage our data to tackle pressing global challenges such as climate change, inequality, insecurity, global health, and energy access.
Summary of Position:
We are seeking an ambitious and self-motivated individual to join our dynamic experience team. In this role, you will collaborate closely with the director of experience and the digital marketing lead to execute a comprehensive multi-channel marketing strategy. You will be an integral part of the go-to-market team, working alongside sales, marketing, and customer experience professionals.
This is a remote position, but candidates should be located in the Washington, DC area to facilitate occasional in-person meetings.
Responsibilities:
Email Marketing Responsibilities (80% of time):
- Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, quality assurance, and scheduling.
- Support various strategic programs through manual and triggered campaigns.
- Manage and execute the email marketing calendar (in Monday.com), ensuring alignment with business priorities and internal stakeholders.
- Utilize customer data, such as web behavior, to drive message and content personalization.
- Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, calls-to-action, customer cohorts and segments, send time, and new features intended to drive performance lift.
- Collaborate with designers and copywriters to optimize email creative and template structure based on best practices.
- Perform render testing across devices, email clients, and ISPs to ensure emails are rendering correctly for the majority of the subscriber base.
- Provide regular campaign performance reports, including opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
- Continuously explore new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
Events (20% of time):
- Manage the company's event marketing initiatives.
- Exhibit preparation: book sponsorships, place exhibit orders via vendors (furniture, A/V), coordinate shipping, register attendees, book lodging.
- Event promotion: work with company leads to create relevant collateral, curate announcement lists, and manage email marketing for each event.
Brand Management:
- Ensure all branded materials adhere to the brand guidelines.
- Follow content guidelines when writing.
- Proofread all marketing materials with a high attention to detail.
Qualifications and Skills:
- Proven experience managing an email marketing program.
- Hands-on experience in marketing automation platforms.
- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
- Experience building an email marketing campaign from scratch.
- Proficiency in Google Analytics, HTML/CSS, A/B Testing, and other CMS platforms.
- Knowledge of SEO/SEM.
- Excellent written communication skills.
- Strong project management skills and exceptional attention to detail.
Requirements:
- Agency or comparable in-house marketing experience.
- Marketing automation experience (preferably Pardot).
- Minimum of 3 years of experience.
- Detail-oriented.
- Excellent written and verbal communication skills.
Preferred Requirements:
- Experience working with startups/early-stage companies.
- B2G (marketing to USG)/B2B experience.
What We Offer:
- Competitive, market-based salary commensurate with experience, including base salary and annual performance bonus.
- Professional development and learning opportunities.
- Comprehensive medical, dental, and vision insurance, including other ancillary benefits.
- 401(k) program for retirement savings.
- Flexible Paid Time Off policy.
- Commitment to fostering a positive work-life balance culture.
- Opportunities to be part of a community, including lunch & learns and team outings.
- A Growth Culture that provides opportunities for career advancement and professional development in a fast-growing company.
We encourage you to apply even if you don't meet all the criteria. We have a learning culture, and if this job description excites you, we'd love to hear from you.
Our company is an equal opportunity employer, and we recruit, employ, train, compensate, and promote regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, family status, veteran status, and other protected status as required by applicable law.
Employment Type: Full-Time
Salary: $ 45,000.00 75,000.00 Per Year
