eCommerce Marketing Specialist
A technically competent Marketing Specialist with real work experience of how to manage a commerce storefront and related marketing tools. The focus of the eCommerce Marketing Specialist is to plan, organize and lead the ongoing development of the ecommerce sales department at an already successful technology company
Collaborate with the Director of Sales, Marketing Manager, Purchasing Manager and CTO to expand the existing ecommerce website's success. The goal of the eCommerce Specialist is to take this existing site that is already complete with product inventory and improve the marketing through the website, Google Merchant and Google Adwords. In addition, we are looking for the skill set needed to expand our ecommerce to other online sales channels, which would include, but not be limited to Amazon Reseller, eBay, Facebook, Instagram, etc.
Reporting Hierarchy
Direct Supervisor: TBD
Tasks
- Research the existing marketplace, competitors and competitor's pricing
- Device a pricing plan and listing strategy that leverages our unique product and service offerings, plus our ability to gain more competitive pricing on particular pricing
- Creating pricing plans, marketing and listing approaches to test and optimize over time
- Work with purchasing team to plan pricing based promotions that have to do with negotiated discount pricing with vendor relationships that would be more competitive than established online pricing strategies
- Collaborate with Marketing Manager to plan landing page and marketing assets needed to create an launch updated site pages, landing pages, and marketing assets
- Evaluate and improve the current eCommerce newsletter strategy
-Review and improve the Google Adwords listings with emphasis on creating an improved cost per acquisition
- Work with management to create competitive pricing based marketing efforts that prioritize growth and customer acquisition, while maintaining cashflow objectives
- Research industry insights and interview experts internally to improve how we position our service offering that is promoted on the ecommerce site.
- Interface with Marketing manager for creation of product only newsletters and product-only promotional emails
- Work with Marketing and BD Manager and Creative Director to create new marketing materials.
- Work with CTO and Marketing Manager to evaluating and create video assets to help promote the product details and make information available for customers
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Monitor industry statistics and follow trends in trade literature.
- Develop and implement procedures for identifying advertising needs.
- Analyze consumer and industry trends.
- Discuss business strategies, practices, or policies with managers.
- Measure effectiveness of business strategies or practices.
- Prepare reports for management.
- Analyze and track company's marketing and sales kpi's.
- All other duties assigned by management
Work Activities
- Interfacing with online commerce backend and configuration management
- Managing, tracking, reporting and improving online listings
- Documenting/Recording Information in google spreadsheets and regular KPI related reports
- Processing Information
- Analyzing Data or Information
- Interfacing with team members and management to plan and execute project tasks
- Making Decisions and Solving Problems
- Thinking Creatively
- Writing Clearly
- Working independently on certain tasks
- Communicating with Supervisors, Peers, or Subordinates
- Updating and Using Relevant Knowledge
- Creating marketing expense budgets
- Managing revenue goals to guide tactical decisions
Basic Skills
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Understanding written sentences and paragraphs in work related documents.
- Communicating effectively in writing as appropriate for the needs of the audience.
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Talking to others to convey information effectively.
- Persuading others to change their minds or behavior.
- Being aware of others' reactions and understanding why they react as they do.
- Adjusting actions in relation to others' actions.
- Actively looking for ways to help people.
- Teaching others how to do something.
- Managing one's own time and the time of others.
- Motivating, developing, and directing people as they work, identifying the best people for the job.
- Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Physical Demands
The employee is occasionally required to stand; walk; reach with hands and arms; stoop, kneel, or crouch; the employee is frequently required to sit; use hands to finger, handle, or feel; the employee is regularly required to talk or hear; and the employee is frequently required to lift up to 10 pounds; and up to 25 pounds with assistance.
Educational Requirements
Online ecommerce marketing experience, such as store manager, Google Adwords manager, Google Merchant Center, etc. Ideally, 3-5 years experience with online marketing of an already successful ecommerce company
Desktop Computer Skills
Google Adwords- Familiarity with adwords, campaign management, keyword and negative keywords management, geographic and other demographic filters, Cost Per Click
Google Analytics- How to read and analysis search statistics to drive page improvements and landing pages conversion actions
Google Merchant Center- Familiar with how to view competitor pricing information, and revise pricing strategies and invest in specific product marketing listings through Adwords based on information analysis of Google Merchant Center.
Amazon Seller Central- Capable of listing products successfully that incorporates the options and cost associated with whether the product is shipped from our warehouse or located in Amazon's warehouse
eBay- Capable of analysis of existing buy it now listings and able to do analysis and strategy development of successful ongoing listings that leverage particular product and pricing advantages available
BigCommerce - familiarity with an online commerce platform, and the ability to edit listings, connect to other third-party tools, such as Google Merchant and Google Adwords, and optimize the way in which the commerce platform leverages other commerce interfaces online.
System Skills
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Tools
Computers, Internet and Online advertising and commerce tools
Technology
Operating system software (Windows)
Customer relationship management CRM Software
Database:
Electronic mail software:
Gmail
Office Suite Software: Google Drive
Online Meeting Applications: Zoom
Spreadsheet software: G-Suite Sheets
Word Processing software: G-Suite Docs
Commerce Platform :
Big Commerce
Online Marketing Tools: Google Adwords, Google Analytics, Youtube, Instagram, Facebook
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