E-Commerce Marketing Specialist

About Us: Our company designs and sells high-quality athletic gear for athletes of all types. We have been in business since 2007 and are passionate about providing our customers with the best possible products and services. Our company name comes from Spanish, which reflects their commitment to helping athletes achieve their best.

Job Overview: We are seeking a creative and detail-oriented Front End Marketer to join our team. This role focuses on creating and implementing effective digital marketing strategies to enhance our online presence and drive engagement. The ideal candidate will have experience with Canva and Shopify, alongside other essential marketing tools and platforms.
Key Responsibilities: Develop and execute digital marketing campaigns to promote products and services. Design visually appealing graphics and content using Canva. Manage and optimize our Shopify store, ensuring a seamless user experience. Analyze web traffic and user engagement metrics to assess the success of marketing efforts. Conduct market research to identify trends and opportunities for growth. Collaborate with the content, design, and sales teams to align marketing strategies with business goals. Monitor and report on the effectiveness of campaigns, making data-driven adjustments as needed. Stay up-to-date with the latest digital marketing trends and best practices. Required Qualifications: Proven experience as a digital marketer or similar role. Proficiency in Canva and Shopify. Strong understanding of SEO, SEM, and PPC. Experience with email marketing platforms (e.g., Mailchimp, Constant Contact). Knowledge of social media marketing and advertising (e.g., Facebook Ads, Instagram Ads). Familiarity with web analytics tools (e.g., Google Analytics). Basic HTML/CSS skills are a plus. Excellent communication and organizational skills. Ability to work independently and as part of a team. Preferred Qualifications: Experience with content management systems (CMS) like WordPress. Knowledge of graphic design tools (e.g., Adobe Creative Suite). Experience in A/B testing and conversion rate optimization. Understanding of customer relationship management (CRM) software. Proof of Work: Portfolio showcasing previous marketing campaigns, designs, and projects. Case studies or examples of successful campaigns with measurable results. References or testimonials from previous employers or clients.