DTC Marketing Senior Manager - Medicare - Hybrid
The Segment Marketing Senior Manager will oversee direct-to-consumer (DTC) marketing for the Cigna Medicare Part D (PDP) business, reporting to the VP of Marketing. This role will be responsible for developing and executing a multi-channel DTC marketing strategy focused on driving smart and measurable growth across the PDP product portfolio.
The Segment Marketing Senior Manager will support sales goals by delivering against a marketing attributed sales goal within a target cost per range. This role will be responsible for the development and management of a multi-million dollar marketing budget. Additionally, this role will lead agency teams effectively, ensuring all acquisition campaigns and materials are aligned, meets brand standards and can positively impact Cigna's PDP growth goals and brand health metrics.
Successful candidates will have a strong analytical background and have experience creating and optimizing multi-channel marketing plans. Significant marketing strategy, direct marketing, and multi-channel marketing experience is required. Experience working in a dynamic, evolving environment with multiple cross-functional partners, including call centers and analytics teams, will be required. Finally, experience in the health insurance industry and a working knowledge of compliance requirements is desired. Responsibilities Partner with senior leaders to provide the strategic direction and management of all acquisition marketing initiatives to ensure that priorities align to business goals. Develop brand positioning, differentiation and proof points that align with corporate marketing guidance and brand platforms. Manage multi-channel advertising budget and strategic initiatives including brand and direct response media across the MA product footprint. Develop the processes, guidelines, and quality standards needed to execute and scale the production of quality content and campaigns. Understanding the business, act as internal media agency lead, coordinating with internal creative teams and media and production agencies to build effective communications, creative and media plans that work cohesively. Manage a team where all are continually learning, evolving, and encouraged to think outside the box. Consistently collaborate with team members, local market clients, agency partners and other matrix partners to foster, facilitate and deliver great work that is on strategy, on time and within budget. Qualifications should include Bachelor's Degree strongly preferred 8-10+ years of relevant marketing experience, including 4+ years of people management Digital marketing experience on a direct-to-consumer, analytically-driven marketing team Ability to work from a Cigna office 50% of the time
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
