Director, Us Hcp Immunology Marketing

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications . Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications . We look forward to your application! At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.
Our mission and culture at Sobi North America get us excited to come to work every day, but here are a few more reasons to join our team:
Competitive compensation for your work Generous time off policy Summer Fridays Opportunity to broaden your horizons by attending popular conferences Emphasis on work/life balance Collaborative and team-oriented environment Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments Job Description Sobi is seeking a passionate, highly collaborative, patient-centric, talented marketer for the role of Director, US Marketing. This highly visible position will lead all US HCP promotion for the upcoming launch of a new product, a novel, infused therapy for a severe, rare form of gout. You will play a critical role in developing and executing the pre-launch and launch strategies for this asset. You will lead cross-functional teams to develop disease and branded HCP marketing campaigns and materials, leveraging expertise in disease-state strategy, customer segmentation, and HCP promotion. The ideal candidate will have a proven track record of successfully launching and promoting therapies in the rheumatology and/or the buy-and-bill space. 
This is an individual contributor role that is flexible on location. Preference given to candidates in the metro Boston area. Key Responsibilities  Including, but not limited to the following: 
Pre-launch: 
Lead and develop the overall U.S. HCP disease state strategy and campaign for chronic refractory gout, including market research, competitive analysis, and key stakeholder insights 
Develop the initial U.S. HCP brand promotion strategy, including core messages, concepts, promotional campaigns and tactical plans for the product, in close collaboration with cross-functional partners, that are aligned with the overall disease state strategy and Sobi values
Develop and execute pre-launch professional education initiatives and market shaping, including unmet need awareness, speaker training, and KOL engagement, to build awareness and excitement for the upcoming launch of the new product 
Conduct market research to understand the unmet needs of HCPs in the chronic refractory gout space, and use insights to inform the plan 
Execute commercial advisory board meetings to support disease and market insights to inform launch plan 
Partner and align with cross-functional and global partners to establish launch readiness milestones and timelines, ensuring all aspects of the launch plan within your purview are executed on time and within budget 
Post-launch: 
Lead development, creation, approval and implementation of all branded HCP marketing efforts for the new product candidate asset in the U.S., including digital, field materials, conferences, meetings and events
Lead development, creation and implementation of branded omni-channel HCP promotional initiatives 
Identify and address drivers and obstacles to brand adoption among target HCPs to inform brand strategy?and franchise planning 
Develop, refine and evolve core disease and promotional campaigns for HCPs that correspond to brand needs and market insights 
Collaborate with field teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution
Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs 
Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a competitive market 
Lead all national congress participation, including contracting, booth design, and internal coordination 
Manage Speaker Bureau, including speaker training and materials development 
Additional: 
Support development of key meetings, such as Launch and National Sales Meetings 
Cultivate strong relationships and drive collaboration with all cross functional partners including sales, global commerical, regulatory, legal, analytics, market research, competitive intelligence, operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access
Manage vendors and the HCP marketing budget 
Partner with the broader immunology marketing team to drive the immunology portolfio strategy 
Qualifications Bachelor's Degree in relevant field; preferably in business, marketing or the sciences 
10+ years of relevant pharmaceutical/biotech industry experience, including 5+years in marketing roles of increasing scope
Prior launch experience, including leading core HCP marketing strategy and execution for launch 
Demonstrated experience establishing cross-functional project objectives and tactics 
Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity 
Self-starter who functions well both independently or within a team. Demonstrated ability to lead without authority 
Strong project, vendor, and agency management track record, including resource allocation and fiscal management 
Experience in managing complex projects through Legal, Medical and Regulatory Approval
Strong communication and interpersonal skills with the ability to influence across functions and levels
Ability to influence without authority in a matrixed environment
Experience?working in rheumatology and/or a buy and bill access environment 
Preferred Qualifications (not required):  MBA in relevant field 
Experience Patient Marketing, Digital Marketing, Market Access, or Insights roles 
Rare disease experience 
The base salary pay range for this role is $168,000-$245,000 annually. Actual pay for this position will take into account factors such as experience and location. In addition to a base salary, this position is also eligible for a competitive 401k match, short and long-term incentives, medical, dental, vision, STD/LTD and life insurance benefits, in addition to other health and wellness programs and offerings.
Additional Information All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.
Why Join Us?
We are a global company with over 1,700 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we're ready to take on the world's diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others' lives because that's exactly what we do here. If you're seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.
We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff. Sobi Culture
At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.
As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can't change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth. An Equal Opportunity Employer
Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications , without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate. Sobi is an affirmative action and equal opportunity employer. Disabled/Veterans. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to COVID-19 Policy For the safety of our employees and all individuals with whom we interact professionally, Sobi North America requires all new hires in the U.S. to be fully vaccinated for COVID-19 with proof of vaccination status. We will consider requests for reasonable medical or religious accommodations, as well as any state-specific exemptions, as required by applicable law.