Join Our Spiro·Verse? THIS IS A REMOTE OPPORTUNITY IN THE US. Spiro is hiring a Director, Sales Enablement to join our Sales Enablement team. The Director, Sales Enablement works with the Vice President, Sales Enablement to partner with the global Sales team and related departments to deliver best-in-class service.
The Director, Sales Enablement develops and executes comprehensive content and event activation strategies specific to key industry verticals that drive new business sales and fuels growth opportunities with existing clientele. Additionally, the Director, Sales Enablement is responsible for the creation and curation of a suite of content mediums that include, industry event reviews, industry trends for key clients, written recaps, RFP content, video interviews, event speaking, quarterly QBR content and related growth content and innovative platforms.
This individual will also be responsible for generating key event insights and target industry vertical content to inform and enable our global growth strategy. This content may be used for both NBD and existing client relations collateral.
Company Overview Spiro is a global agency and together we create experiences and events that defy gravity. Where strategic creative meets advanced digital solutions enabling customers to experience brands in any space and time.
We boldly go where no experience has gone before. We are storytellers and story makers; we are fearless dreamers of the "what if" and are pioneers of innovation and perfection in our craft. We empower each other and partner to launch brands into their experiential orbit. Come. Join Our Spiro·Verse and Experience Brand Gravity.
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Create and implement an overarching content strategy and execution roadmap that aligns with the global sales team's long range growth goals. Annual calendarization of multiple content streams that support the matrixed nature of our sales prospecting strategy. Identification of internal, external, and client subject matter experts and sources to effectively program useful, relevant, and timely sales-focused content. Development and execution of an annual survey to internal and client stakeholders to evaluate content resonance and adjust as necessary. Facilitate and conduct show and event walking including documentation to stay updated on industry trends and competitor activities to refine content strategies, identify effective platform vehicles, and craft individual content pieces. Research methods may include event activation attendance, subject matter expert interviews, co-developed partner association surveys and roundtables, and historical and current organizational and competitive analyses. Identify target markets/vertical industry events and activations to mine relevant subject matter to develop content from and to evaluate for prospecting attendance/activations. Annual calendarization of key organizational activations, industry and association events, related industry activities, and tentpole consumer activations to map out and craft a robust and consistent stream of engaging and relevant content. Work in partnership with the global sales teams to provide them with tools, resources, and sales enablement training for effective prospecting and pipeline generation, including creating sales content collateral, developing training programs, and ensuring deep understanding of agency offerings. In collaboration with internal senior NBD sales leads, develop and execute training in support of upscaling selling skills, content knowledge and usage, and prospecting/outreach tactics to bolster pipeline and prospecting activities that ultimately drive growth. Partner with Sales Enablement's Sales Reporting and Analytics team to ensure that target verticals are accurately represented in content creation and go to market sales prospecting strategies. We understand the importance of transferrable skills and a diverse perspective, so if you do not fit all these requirements, we still want to hear from you and encourage you to apply!
Bachelor's degree in business administration, marketing, advertising, communications, or related fields or equivalent industry experience. 8+ years' experience in a high-performance sales organization in sales, sales enablement, marketing, or learning and development. 8+ years' knowledge and experience working in the trade show/convention, event, or experiential industry. Excellent written, verbal, and interpersonal communication skills. Program Management : able to prioritize, scope, plan, and execute to move multiple programs forward in a fast-paced environment. Content Creation : expert level content creation for new business sales teams. Ability to craft consistent applicable content that resonates with prospects and clientele that results in organizational sales growth. Sales Training : working knowledge of how salespeople communicate, learn, and perform. Translates performance needs into sales enablement solutions that measurably impact the short-term and long-term goal attainment of the global sales organization. Technical Fluency : comfortable learning and working with new tools and systems; able to work with subject matter experts to simplify and communicate complex content. Influence : influences effectively without authority. Ability to overcome objections and communicate the vision for processes that benefit the global sales organization. Results Orientation : strong drive to achieve goals and make an impact on the business; takes a proactive approach to problem solving. Determines how to use resources to achieve results. Sales Acumen : understanding of the sales process and what it takes to be successful. Travel expectation : 25% or more Attributes Driven Detail Oriented Adaptable Approachable Collaborative Critical Thinker How to measure success Expectations at 30, 60, 90 days
By 30 days incumbent should understand team dynamics and perform basic job functions such knowledge of and usage of the various technology platforms, organizational/global sales structure, and focus, and begin development of an annualized industry calendar that includes tentpole client activations and shows to initiate our sales enablement content strategy. By 60 days incumbent should be self-reliant on basic job functions and begin executing more complex tasks such as assessment of our content vehicles with usage recommendations, active content creation, and identification of internal subject matter experts. By 90 days, incumbent should have ownership of our overall sales enablement content strategy. Benefits Remote Environment Full Benefits Package 401K Vesting Immediately Psychological Safety Diversity, Inclusivity and Belonging Culture Employee Led Resource Groups Spiro•YOU Professional Development & Learning Programs Employee Events Our Process Our interview process is hand crafted to our roles. In general, you can expect to have an initial phone interview with our talent acquisition team and thereafter video interviews with team members and your future manager. We welcome candidates to view our social medial channels and website to extend the conversation beyond the responsibilities of the role. Once you have completed the interview process, we conduct a criminal background check, where applicable by law.
We are making intentional efforts to promote positive work environments that welcome a variety of backgrounds. We are an equal opportunity employer and understand that for our community to thrive, we must appreciate and celebrate each one of our team members' own uniqueness.
