ABOUT THE ROLEThe Apollo.io Product Marketing team is responsible for bringing to life the value, differentiation and proof points of our offering. The Director, Product Marketing should be our subject matter expert for sales use cases, leading a team that cultivates audience messaging and serves as a champion of our prospects’ needs to help shape our strategic marketing campaigns, sales enablement, customer journey, and product roadmap.In this role you will need to be an all-star team leader with a proven track record creating strong partnerships across sales, marketing and product. Deep familiarity with sales, full-funnel sales processes, and the sales tech landscape is a must. If you’re looking to be an instrumental part of Apollo’s growth story, read on!WHAT YOU’LL DOLead a team of seasoned product marketers owning Apollo’s core sales use cases (building pipeline, closing business, and improving operations) as well as associated products and featuresModel customer obsession as a player coach: engage with current and prospective customers, champion their needs and motivations in brand and roadmap, and guide the team to evangelize new sales concepts and how to get the most from ApolloDesign and maintain an end-to-end customer journey for sales personas with revenue leadership; use it implement acquisition, activation, and expansion motionsOwn a calendar of deeply-defined guidance for GTM/Sales process to fuel integrated marketing initiatives and tactics to reach sales personas Collaborate with sales and other customer-facing functions to develop proactive enablement materials, value tools, and plays that boost our ability to win deals, consult customers, and add value to their Apollo experienceElevate insights with product to influence a winning roadmap; partner to launch specific product offerings with compelling messaging, use case alignment, and proof of valueIdentify and support thought leadership themes and messages for sales audiencesProvide support on key deals with materials and in live meetingsABOUT YOUYou have a minimum of 10 total years of relevant experience (technology marketing, sales, or consulting) and 5+ years of direct product marketing experience with a track record of advancement and team leadershipYou’ve led a team of PMMs in a SaaS business—you know how to set a vision, coach and develop experienced marketing professionals, and hire A-players to build your teamYou can create, manage, and measure integrated marketing programs and launch activity across a customer journey (eg: acquisition, activation, and expansion)You’ve worked in a PLG context and have hands-on experience impacting activation and adoption metrics with your product marketing teamYou’ve worked on informing certification, user conference, or other deeply useful content for end users—providing not just the “what” and the “why,” but the “how” to users doing a jobYou have executive presence and can convey a cohesive GTM plan to colleagues at all levelsYou thrive in high-growth startup environments; you’re collaborative, adaptable, and resourcefulYou take full ownership of your domainYou are a strong enablement partner; if they could, your GTM partners would clone youYou know the sales technology space and/or have personal experience in sales; you deeply understand sales process, roles, motivations, and technologies
