OpenArc - Empowering Your Career. As a leading IT staffing firm, we are dedicated to connecting talented professionals with your ideal opportunities. We are currently seeking a qualified Director of Product Marketing to join our client's organization and contribute to their ongoing success.
Job summary As Director of Product Marketing, you are a strategic thinker and exceptional communicator, with proven experience in conveying value and driving revenue from the platform. You are primarily responsible for product positioning, core messaging, technical content development, competitive analysis, and field enablement materials and training.
Responsibilities:
Serving as an expert on our platform, customer needs, and competitive landscape in order to accelerate adoption and usage
Working with the Chief Marketing Officer and Product teams to create and educate the company on core product positioning and messaging
Continually assessing both short-term and long-term differentiators of the platform
Highlighting the value of the platform at all stages, from product introduction, to training and adoption, to ongoing marketing efforts
Assessing market need /fit and adjusting market positioning accordingly
Writing, developing and producing sales enablement tools and assets to support BDR and account executive teams in their efforts and shorten sales cycles
Training the field organization on product and positioning in a way that can be easily understood and articulated by all team members
Writing, developing, and implementing marketing materials and campaigns that support revenue-generating activities including presentations, demonstration scripts, product data sheets, white papers, marketing collateral, lead generation programs, blog posts, and email outreach sequences
Working with customers to understand business requirements for translation into sales tools, and uncovering successes to create case studies
Serving as a key spokesperson at conferences and for media and analyst relations opportunities
Requirements:
Product marketing experience, with deep domain experience in real-time data infrastructure software, data integration, or streaming analytics, preferably at startups
The ability to understand complex technical features and translate into concise business language, creating crisp and compelling value propositions and messaging
Demonstrated passion and success in supporting sales organizations and growing revenue
Excellent communication skills (written, verbal, visual) for both internal audiences and external-facing messaging
Strategic and self-directed
Data-driven decisionmaker
Hands-on experience across a broad range of martech technologies
Excellent teaming, organizational, project management and interpersonal skills
Management experience to build and manage a team when necessary
At OpenArc, we prioritize your career success and strive to build exceptional technical teams for our clients. By understanding your experience and aspirations, we ensure to present you with rewarding and fulfilling opportunities.
As an employee of OpenArc and our clients, you will be eligible to participate in a comprehensive benefits package.
OpenArc is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
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