Director Of Franchise Marketing (F&B Experience A Must)

Responsibilities
Leading cross-functional teams to roll out new marketing programs/initiatives, new vendors, and new tools to franchisees
Digital marketing, participating in the creative development and implementation of the digital marketing plan including digital ad management, Point of Sale (POS) conquesting, website management, SEO, social media and third party platforms
Evaluating marketing programs and performance; analyzing, developing insights and recommendations to drive improvement on key performance indicators
Developing relationships with franchisees, engaging with them to improve their business performance
Serving as a liaison between franchise community and marketing leadership in order to bring valuable insights and feedback that will assist in ensuring programs and initiatives are delivering anticipated results
Leading the creative execution with agencies and coordination of vendors for the development of marketing collateral materials
Managing direct reports to ensure programs/initiatives are on track and reaching stated goals.

What You Have
-Bachelors' degree
-Must be authorized to work in the U.S.
-This is not a remote position. You must be willing to come into our office in Commerce,CA
Minimum of 10 years of relevant integrated marketing, and/or ad agency. Experience in a franchise company is a plus.You like to dive into the data to figure out not only what is happening but what is not and why. You have successfully used data & insights to create a compelling case for action.You enjoy building strong relationships with direct reports, peers, and superiors across multiple departments, and leverage internal resources to new ideas and best practices to franchisees.Strong organizational skills are your cornerstone, along with the ability to lead cross-functional teams to deliver large-scale initiatives. Excellent writing and presentation skills.You like to make difficult marketing concepts readily understood, anticipating and addressing the concerns of busy franchise business owners to make it easy for franchisees to engage and implement ideas