Description Onsite Work Only: Franklin, TN?- Flex Hours Options Available
Relocation Assistance Available
In This Role: you'll spearhead email and other performance marketing initiatives by developing and implementing robust strategies that drive engagement and conversions for a diverse set of product lines. These product lines include: books, live events, and our Entreleadership and Ramsey Education brands. Your expertise will be key in optimizing our email marketing efforts to achieve our business goals.
Team You'll Grow With: 135+ person marketing team, this role will directly lead a team of 4 (digital paid media and email marketers)
What Winning Looks Like:? Develop and execute comprehensive strategies through email and other performance channels to drive customer acquisition, conversion, and retention.Monitor and analyze campaign performance metrics, providing regular reports and insights to stakeholders, and making data-driven recommendations for optimization.Collaborate with cross-functional leaders to align business goals through initiatives and customer insights in the email, paid media, SEO, and other performance marketing channels.Stay updated on industry trends and emerging technologies, continuously seeking opportunities to improve marketing effectiveness and stay ahead of competitorsLead and mentor a team of performance marketing strategists (paid media specialists and email marketers) by providing coaching, support, and performance evaluations to foster professional growth and achieve team objectives.Skills Needed to Win: 5+ years of experience in email marketing and other performance marketing channels, with a proven track record of driving customer acquisition, conversion, and revenue growthPerformance marketing experience, with a focus on paid advertising/paid media (paid display, paid search, paid social, PPC/Pay-Per-Click, programmatic), email marketing, search engine marketing (SEM), and/or a combination of experience, ideally in a B2B or B2C space2+ years of leadership experienceExperience working with marketing tools such as: Google Analytics/GA, Google Ads/Adwords, SEMrush, Klayvio, Google Data Studio, Ahrefs, Marketo, or similarDemonstrated success in analyzing campaign performance data, identifying insights, and making data-driven decisions for optimizationUp-to-date with the latest marketing trends, industry developments, and emerging technologiesE-commerce experience is preferred with major platforms such as BigCommerce, Shopify, Adobe, or Wix, but is not requiredHTML experience preferred but not requiredExperience in supporting email tools like reputation management software (i.e. Validity) and/or testing software (i.e. Everest, Email on Acid, Litmus) is preferred, but not requiredLead gen/customer acquisition experience is preferred, but not required$100,000 - $150,000/year* + profit sharing + benefits
*Range depends on overall experience and level of skill
It's a calling, and we're on a mission to change lives. Join the crusade! Apply now.
EOE, including disability/vets
