Director of Consumer Sales
We are looking for an outstanding leader with wine hospitality experience and business insight who can manage and integrate all aspects of our direct sales channels which include Tasting Room, Special Events, Virtual and Onsite Events, Internet Sales, Phone Sales, Culinary and Cellar Club. This full-time position is responsible for making sure DTC channels operate smoothly and profitably, with the primary goal of making sure that every guest has an exceptional wine country experience. We are a value-based company, we work hard and play hard, and we like each other! Financial and strategic planning: Expand all direct sales channels to meet annual and strategic goals for profitability, sales revenue, customer visits, wine club memberships, and expenses for all direct sales channels including TR, Special Events, Virtual and Onsite Events, Internet, Phone, Culinary, and Cellar Club. Participates in regular manager and senior manager meetings, representing DTC. Budgeting and creation of reports to track and report sales information. Create and oversee the budget and sales/marketing plan for direct sales. Develop recommendations on further marketing, events, and promos to increase sales. With the Executive Team and President, create the long-term strategic vision for direct sales channels. Sales profitability: Plan product assortment and manage pricing levels for direct sales channels. Work with the Marketing Manager to create promotions and marketing plans to further direct sales efforts and ensure we are always communicating with and effectively selling to our customers. Sustain sales programs by creating solid promotions with Marketing. Oversee and build events program: onsite, offsite, private, and virtual. Ensure a welcoming and educational environment for trade visitors, including hosting trade guests for trade-related tours, tastings, meals, and events to aid in future sales opportunities. Support distributor sales and trade efforts as needed to support overall sales. Coordinate outreach to local concierge, tour groups, limousine companies, etc. Management and customer service: Oversee hospitality team including Tasting Room, Events, Club, Culinary and phone/internet sales to ensure the highest levels of customer service and sales efforts. Develop and implement policies, procedures, and training programs to improve the efficiency of the DTC team, including hiring, training, evaluating, and motivating staff. Conduct annual or quarterly performance appraisals of direct reports. Represent Sokol Blosser at industry events and through active participation in the industry. Collaborate with the Estate Manager to ensure that the facility and grounds are in pristine condition. Skills and abilities: 10+ years related hospitality/sales management experience. Budgeting and accounting fundamental knowledge. Solid team management background to motivate and coach a team to be successful. Strong organizational skills with attention to detail. Strong reasoning, judgment, analytical, and critical thinking skills. Creative thinking skills and ability to think creatively. A desire to learn about anything and everything. Able to multi-task and prioritize with simultaneous deadlines. Excellent oral and written communication skills. Excellent training skills; able to teach and demonstrate various skills. Solid computer skills (Microsoft Office, WineDirect a plus). Able to lift and carry 45 lbs.; able to stand for extended periods. Have or be able to obtain an OLCC server's permit. Able to work weekends and evenings as needed throughout the year. Knowledgeable and enthusiastic about wine and the wine/food lifestyle. About Sokol Blosser Winery: When our parents Susan Sokol and Bill Blosser planted their first vines in the Dundee Hills AVA (American Viticultural Area) of the Willamette Valley 1971, they needed all of their youthful self-confidence, energy and determination to make their way because, at the time, there was no wine industry in Oregon. Today, with over 900 wineries and more than 37,000 acres of planted vineyards, Oregon has grown exponentially and its wines are available throughout the world. Sokol Blosser has survived, grown and prospered as a family-owned and run operation, and we are proud to have been part of developing and shaping Oregon's now prominent wine industry.We create wines of world class quality that are produced sustainably, mindful of the environment, that express the distinctive flavors of our hillside vineyards. Sokol Blosser wines reflect who we are – our values and our sense of place. We hope you enjoy them.
