Perdue Foods is part of Perdue Farms, a family-owned company heading into its second century of growth and innovation. With a goal of becoming the most trusted name in premium proteins, we create products for consumers and for retail and foodservice customers around the globe, while changing the way animals are raised for food.
Summary The Director Brand Strategy and Planning is a leadership role that is responsible for developing and executing comprehensive marketing strategies that drive brand awareness, familiarity, consideration, and conversion, while delivering a unified message across all brand marketing channels. The position will set the strategy and guide the execution for marketing initiatives, lead a team of marketing professionals, and collaborate with cross-functional teams to ensure alignment across goals and objectives.
This position is based in Salisbury, MD at Corporate Headquarters.
Principal and Essential Duties & Responsibilities BRAND STRATEGY AND PLANNING Creating and aligning the brand strategy with the company's goals and objectives.
Developing a clear brand positioning and messaging strategy.
Overall communication planning, strategy & investments.
Leads development a touchpoint strategy spanning all media to reach the target audience.
Responsible for media buys and partnerships to maximize exposure & drive efficiencies.
Transitions key initiatives and objectives to shopper marketing
Conducting market research and competitor analysis to identify opportunities and threats.
BRAND VISION & STEWARDSHIP Partner with product marketing to establish brand elements based on portfolio roles & benefits
Translate brand positioning into winning consumer communication
DIGITAL CONTENT DEVELOPMENT Partner with Digital marketing to develop digital strategy connected with Brand / Portfolio strategy PERFORMANCE ANALYSIS Manage the execution of marketing campaigns and initiatives.
Collaborate with creative teams (both internal & external) to develop compelling and on-brand content.
Ensure consistency in branding and messaging across all media platforms
Track and analyze the performance of marketing campaigns.
Report on key performance indicators & ROAS making data-driven decisions to optimize media strategies.
LEADERSHIP Hire, train, lead and develop a team of professionals
Develop and maintain strong and highly functional matrix management relationships across departments.
Stay current on industry trends and emerging media technologies in the ever-changing media landscape to adapt strategies along with leveraging new opportunities
Minimum Education and Experience Bachelor's Degree in Marketing, Business Administration, or a related field; MBA preferred
The ideal candidate will also have: 7+ years of Progressive Experience: in marketing roles, with a focus on leading marketing & media strategy, planning and framing critical initiatives, execution, and measurement
Proven Experience: developing and executing comprehensive marketing strategies, campaigns, and initiatives
Balance Strong Strategic + Analytical Approach: ability to interpret data, identify trends, and make data-driven marketing decisions
Creative Mindset with Passion for Innovation: demonstrate behaviors and examples of staying ahead of marketing trends
Measurement: strong business acumen and understanding of performance, financial implications and ROI/ROAS linked to marketing initiatives
In-depth Marketing Channel Knowledge: PR, earned media, social media platforms, content marketing, all media channels
Demonstrated Management + Prioritization Skillset: ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment
Strong Leadership Skills: track record of successfully managing and developing high-performing marketing teams
Excellent Communication + Interpersonal Skills: effectively collaborate with internal teams, external partners, and senior executives
Environmental Factors and Physical Requirements Position is mostly sedentary but may require occasional moving to other offices or buildings. May need to move light equipment or supplies from one place to another. May need to access files, supplies and equipment.
Perdue Farms, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
