About Annalect
Annalect is the Data & Technology arm of Omnicom Media Group
Annalect's 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it's most needed. Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works hand-in-hand with clients' and partners' data and tools, to orchestrate better marketing outcomes.
Annalect's unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Team Overview
Marketing Science is focused primarily on Marketing Mix Modelling and Multi-touch attribution. Marketing Science teams manage data processing (primarily in SQL, R scripting, and Excel), data exploration and the statistical analysis of media data. Marketing Science team members handle client's requests, work closely with internal cross-agency teams to support their needs, collect data from clients, clean and organize that data, and create statistical models, and build presentations highlighting key results, recommendations, and takeaways.
Please note: This role will require an in-office presence; minimum of 3 days per week.
Position Overview
We are seeking a Director, Marketing Science to join a team a focused on digital attribution and mixed marketing analysis for Fortune 500 companies. Our goal is to help clients understand the impact of their marketing, and how different advertising decisions affect client goals (e.g. unit sales, revenue, market share). Our expertise is applied across Omnicom Media Group to help boost advertising effectiveness.
Key Responsibilities
Manage a team of managers and analysts in econometric multi-source attribution, addressable attribution, and segmentation analyses
Employs econometric and multivariate modeling skills
Lead multi-source attribution (marketing mix) services within Annalect
Oversee consulting engagements with clients and agency teams
Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives
Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
Lead understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals
Evaluate data and research/analytics vendors for client needs or as they approach clients
Work with third party research/analytics vendors to design and set up projects for clients
Aid in the development and execution of the measurement plan
Required Skills And Qualifications
Bachelor's degree in marketing, statistics, mathematics, economics, engineering, information management, social sciences or business-related fields. Advanced degree is preferred.
8+ years of experience at a media agency, marketing analytics firm, or in a quantitative, data-driven field
2+ years of experience in consumer strategy, insights, or business intelligence
Excellent communication and presentation skills
Excellent strategic thinker who is willing to take risks and challenge the status quo
Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
Ability to clearly explain complex ideas to multiple audiences and respond to questions
Familiarity with marketing technology (e.g. Data Management Platforms), ad-serving (e.g. Google DCM, Atlas), and web analytics tools (e.g. Google Analytics, Adobe Analytics)
Knowledge and experience with syndicated research sources/tools (e.g. ComScore, Nielsen, GfK MRI, Simmons, etc)
Experience with Multitouch Attribution (MTA), Marketing Mix Modeling (MMM), econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
Proficiency in R, RShiny, python, SQL highly desirable
Perks of working at Annalect
Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a "startup" - we move fast, break things, and innovate.
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$90,000—$180,000 USD
Annalect, a division of Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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