MJK Connections is running the search for a fully remote Program Support Specialist for our amazing client, Member Loyalty Group. Check out the description below. Director, Marketing & Digital Communications Basic Purpose To support Member Loyalty Group in providing superior member engagement programs and a world-
class client experience to the credit union industry. The Marketing Director has the responsibility for
the organizations marketing activities and oversees the development and delivery of a fully integrated
marketing strategy for the business
Responsibilities: Enhance and manage MLG Brand, brand assets and messaging Develop and manage strategic marketing plan & calendar Plan, budget, direct and implement marketing efforts Oversee implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. Oversee social media strategy and content marketing Manage ongoing customer & marketing communications Hire, coordinate with and manage design partners Craft regular internal status reports of all marketing & communication activities Client engagement Develop client communications including message development and placement, client news pieces, best practice sharing, thought-leadership information etc. Coordinate with Program Manger to develop a comprehensive participant engagement strategy and tactical plan Business Development & Industry Engagement Actively work with the CEO and Senior Staff to develop and implement a comprehensive industry engagement plan focused primarily on MLGs target group Coordinate industry communications including message development and placement, MLG blog, MLG website, thought-leadership articles etc. Create personas and lead nurturing communications to leverage Hubspot and to enhance ongoing communications with potential credit union participants who come inbound from the website. Create and manage PR to ensure that MLG is recognized in the CU industry. Community Management Set and accomplishes organizational goals regarding community participation and success measures. Development of community content. Cultivate best practices for all credit unions using Voice of the Member programs. Event Management Oversee planning and execution of logistics for conferences, meetings, and other events, Requirements BS/MS degree in marketing or a related field Proven working experience in marketing and digital marketing Demonstrable experience leading marketing and advertising programs Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate Strong copywriting skills Effective time management skills Experience in optimizing landing pages and user funnels Professional and proactive work ethic Solid knowledge of website analytics tools Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement
