We are seeking an expert Director I-Fixed-Acad Staff to join our multidisciplinary team at Michigan State University in East Lansing, MI.
Growing your career as a Full Time Director I-Fixed-Acad Staff is a great opportunity to develop exceptional skills.
If you are strong in people management, teamwork and have the right determination for the job, then apply for the position of Director I-Fixed-Acad Staff at Michigan State University today!
Director I-Fixed-Acad Staff Job no: 885174
Work type: Faculty/Academic Staff
Major Administrative Unit / College: Intercollegiate Athletics
Department: Intercollegiate Athletics ********
Sub Area: FAS- Fac./Acad Staff
Salary: Salary Commensurate with Experience
Location: East Lansing
Categories: Athletics/Recreation, Fixed Term Academic Staff, Full Time (90-100%), Non-Union
Working/Functional TitleDirector of Digital Media
Position SummaryThe Department of Intercollegiate Athletics is searching for a Director of Digital Marketing to provide leadership, strategy and execution of the Michigan State Athletics digital efforts, including marketing automation, digital marketing, CRM, website and app, social media, advertising, and revenue generation. Responsibilities include, but are not limited to:
Digital Marketing: Responsible for the development, implementation and evaluation of the athletic department's digital marketing efforts to increase ticket and donation revenue and attendance through social media, email, website, app and other similar initiatives.Marketing Automation: Responsible for the development, implementation and evaluation of the athletic department's email communication to customers involving ticket opportunities, event promotion, corporate partnerships engagement and game day information.Ticket Sales Attendance: Provide support, leadership, strategy, and execution of ticket opportunities, including season, mini plans, group and individual game tickets, to public, students, alumni and staff. Goal is to increase both attendance and revenue, while providing additional opportunities for new fans. Effectively communicate and coordinate with the Spartan Ticket Office to develop, implement and evaluate these sales and promotional efforts.New Fan Development: Provide leadership, strategy and execution of new fan development through incoming students, parents, recent alumni, single-game ticket purchasers, Seat Geek ticket buyers, Fanatics purchasers, corporate partnerships, and other local individuals and groups.Website and Mobile App Development: Provide support, leadership, strategy, and execution on digital initiatives within the official athletics webpage and mobile app, including building webpages for mobile ticketing and sport-specific ticketing landing pages, integration of mobile ticketing within app, developing and utilizing ticket information and email sign-up forms to cultivate new purchasers, and using ad spaces for ticket and event promotion.Research and Evaluation: Utilize analytical tools and conduct research activities to determine the effectiveness of advertising campaigns, ticket sales initiatives and marketing plans.Equal Employment Opportunity StatementAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability or protected veteran status.
Required DegreeBachelors
Minimum RequirementsBachelor's Degree; 5+ years of experience in professional, collegiate athletics or equivalent combination of education and experience. Candidate must display a commitment to responsibility for adhering to all policies, rules and regulations of MSU, the B1G Ten Conference and the NCAA.
Required Application MaterialsResume Cover LetterReview of Applications Begins On08/07/2023
Websitewww.msuspartans.com
MSU StatementMichigan State University has been advancing the common good with uncommon will for more than 160 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges.
Advertised: Jul 31, 2023 Eastern Daylight Time
Applications close: Jul 31, 2025 Eastern Daylight Time
Benefits of working as a Director I-Fixed-Acad Staff in East Lansing, MI:
? Opportunity to Make a Difference
? Rapid Progression
? Leading Industry Pay
