Director, Consumer Insights

Job Summary
The Director Consumer Insights is responsible for shaping the understanding of consumer behavior, preferences, and trends. The role leads the efforts to uncover actionable insights that drive strategic decision-making across product, marketing, customer journey, and brand strategy.
Duties and Responsibilities (other duties as assigned)
Develop and implement a comprehensive consumer research roadmap, incorporating learning objectives from Marketing, Culinary, Operations, Digital Customer Experience and Enterprise Strategy. Ensure research plans address key business questions and supports critical decision-making processes
Develop and execute research to understand consumer behavior, preferences, and trends across various demographics and geographies.
Recommend a variety of research methodologies, including surveys, interviews, focus groups, ethnographic studies, and data analysis, to gather actionable insights.
Stay abreast of industry trends, competitive landscape, and emerging technologies to provide proactive insights that inform business decisions and maintains the brand's competitive edge
Translate research findings into compelling narratives and actionable recommendations through reports, presentations, and workshops.
Collaborate with external research partners and vendors to augment internal capabilities and resources as needed.
Maintain the market research budget
Own relationships with research vendors including negotiating terms for projects and services.
Drive innovation and continuous improvement within the consumer insights function, leveraging new technologies and methodologies to enhance research capabilities.
Manage a Consumer Insights analyst, providing guidance, mentorship, and support to foster growth and development.

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