McKesson Corporation
Director, ABM & Demand Generation
Columbus ,
Ohio
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CoverMyMeds, part of McKesson Corporation, is a fast-growing healthcare technology company that has been recognized as a "Best Place to Work" by Glassdoor and a "Best Company to Work For" by FORTUNE. Through innovation and collaboration, CoverMyMeds' solutions help people get the medicine they need to live healthier lives by seamlessly connecting the healthcare network to improve medication access; thereby increasing speed to therapy and reducing prescription abandonment. CoverMyMeds' network includes 75 percent of electronic health record systems (EHRs), 50,000+ pharmacies, 750,000 providers and most health plans and PBMs.About the roleThe Director, ABM & Demand Generation is a critical leadership role to achieve our pipeline and revenue goals. This is a highly cross-functional and strategic role, requiring both creative and analytical thinking. You will work closely with leaders across Marketing, Sales, and Product.Reporting to the Vice President, Demand Generation, you will lead a three-person team to create the multi-channel marketing programs that generate and accelerate pipeline and expand our network. Your responsibilities will include integrated campaigns, account-based marketing, digital marketing, and direct mail programs. This leader will take a metrics-based approach to our efforts so that we can measure and optimize our overall marketing investment. We are looking for a driven, innovative and energetic leader with a talent for empowering high-performing teams and an ability to get things done.You Will:Drive the company's ABM, paid media and marketing automation programs to generate pipeline that helps CoverMyMeds acquire new customers and expand revenue from our existing customers.Create integrated campaigns that support our product launches and other GTM initiatives, including paid media, webinars, direct mail, sales plays and other tactics.Lead the strategy and execution of our Account Based Marketing efforts, as well as programs against key therapeutic areas.Collaborate effectively with our sales, sales ops and product leadersWork collaboratively to build, inspire, manage and grow a high-performing teamContinuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordinglyWork closely with product marketing, marketing operations, and our brand team to ensure message optimization and cross-functional alignmentYou Have:8-10+ years experience in high growth B2B companies with roles of increasing responsibility;Experience running a high-performing teamA firm grasp of account based-marketing practices and tools. Experience with Demandbase preferred.Experience with digital and non-digital demand gen tacticsExcellent strategic thinking and ability to influence and work collaboratively across organizationsFluency in demand generation metrics and approaches to test and optimize them including the use of Marketo and SalesforceProven experience scaling demand generation programs through technology, data and processExperience creating media plans that incorporate trade publications, digital tactics and event supportA combination of passion and curiosity, with a strong bias toward actionAt CoverMyMeds, we care about the well-being of the patients and communities we serve, and that starts with caring for our people. That's why we have a Total Rewards package that includes comprehensive benefits to supportphysical, mental, and financial well-being. Our Total Rewards offerings serve the different needs of our diverse employee population and ensure they are the healthiest versions of themselves. For more information regarding benefits at CoverMyMeds, pleaseAs part of Total Rewards, we are proud to offer a competitive compensation package at CoverMyMeds. This is determined by several factors, including performance, experience and skills, equity, regular job mark
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