Position Title: Digital Media Specialist
Overview:
We are seeking a talented Digital Media Specialist to spearhead our paid social campaigns. As a key member of our team, you'll be instrumental in crafting and executing online marketing strategies that elevate our firm's visibility, engage our target audience, and deliver impactful results.
Responsibilities:
Develop and implement comprehensive paid social media strategies tailored to promote our class action and mass tort legal services.
Collaborate closely with marketing and legal teams to align strategies with firm goals, target audience, and unique value proposition.
Manage and optimize paid social campaigns across various platforms including Facebook, LinkedIn, X, Instagram, and Google Ads.
Create and enhance web pages for lead generation, incorporating multimedia elements and JavaScript development.
Install webhooks, integrate systems, and ensure data quality standards and tracking mechanisms are in place.
Conduct keyword research, audience segmentation, and competitive analysis to refine targeting strategies.
Design visually compelling ad creatives that adhere to brand guidelines and resonate with our audience.
Monitor campaign performance, analyze key metrics, and generate reports to guide optimization efforts.
Conduct A/B testing to refine ad elements and targeting for continuous improvement.
Stay informed about industry trends, platform updates, and legal advertising regulations to ensure compliance and best practices.
Collaborate with the marketing team to produce engaging visuals and ad assets that effectively convey our messaging.
Required Skills and Abilities:
Proficiency in managing and optimizing paid social campaigns across major platforms.
Strong analytical skills, with experience using tools like Google Analytics for performance tracking.
Excellent written and verbal communication skills for crafting persuasive ad copy and collaborating effectively.
Creative mindset with proficiency in creating captivating visuals and ad creatives.
Detail-oriented with the ability to manage multiple campaigns and deadlines.
Familiarity with marketing funnels, CRM systems, and basic web production tools.
Experience with creative production management tools and BI dashboards.
Ability to work effectively in a remote environment and familiarity with collaboration tools like Google Workspace.
Knowledge of project management software such as ClickUp is a plus.
Required Education and Experience:
Bachelor's degree in Marketing, Communications, or related field preferred.
3+ years of experience in digital media or similar role, with a focus on paid social campaigns.
Certifications in digital marketing (e.g., Google Ads, Facebook Blueprint) are advantageous.
Physical Demands:
Desk-based work involving prolonged periods of sitting and computer usage.
Repetitive wrist and hand movements during tasks.
Benefits & Perks:
Comprehensive health, dental, vision, and life coverage.
Generous PTO, parental leave, and paid holidays.
401(k) matching and wellness benefits.
ADA Compliance: Reasonable accommodations available upon request.
Equal Opportunity Employer:
We foster an inclusive work environment where diversity is celebrated and all employees are valued.
Join Our Team:
Take on a pivotal role in shaping the success and growth of our law firm. Remote work options available. Apply now to be part of our dynamic team!
Employment Type: Full-Time
Salary: $ 50,000.00 70,000.00 Per Year
