We are looking to hire an energetic Digital Marketing Strategist to join our dynamic team at Blanchard Machinery in Columbia, SC.
Growing your career as a Full Time Digital Marketing Strategist is an awesome opportunity to develop useful skills.
If you are strong in creativity, cooperation and have the right personality for the job, then apply for the position of Digital Marketing Strategist at Blanchard Machinery today!
The Digital Marketing Strategist responsibilities include the execution of digital marketing campaigns including social media, websites, and digital advertising. Experience in general digital marketing best practices and how to implement marketing efforts in the digital landscape is a key requirement. This position reports directly to the Marketing Manager and works closely with department specialists. Ideal candidates for this role should be creative and innovative, multimedia savvy, well-organized, and must be excellent writers and communicators.
About Blanchard Machinery
Blanchard Machinery sells, rents, and services Cat and other allied brands of construction and power equipment across the state of South Carolina. Our customers do landscaping, agriculture, road construction, mining, power generation, wetlands restoration, and everything in between. Our top priority is to make them successful by helping them make South Carolina a great place to live and work. We are proud to be a fourth-generation family business that reinvests in its people and communities.
Full responsibility for blanchardmachinery.com and other supporting websites
Accountable for PPC, SEO and Local Search
Maintaining working relations with agency partners
Refine digital executions based on data to optimize spend and performance of paid digital campaigns
Ensure adherence to brand guidelines
Manage email marketing campaigns including setup, distribution and post-campaign reporting
Manage content calendars and ensure that the content remains consistent across all platforms
Work in collaboration with Marketing department and partners to create dashboards or reports highlighting Blanchards online marketing initiatives
Analyze digital marketing KPIs against strategic plan
Monitor competition online presence and abilities
Managing the corporate photo library
Aid with other various marketing endeavors as needed
Bachelors degree in Marketing, Advertising, or equivalent is desired
3+ years marketing experience
Unwavering commitment to working safely
Social media savvy with keen interest in web technology and digital marketing
Experience in using A/B testing to improve performance
Educated in SEO, Google Analytics and Google AdWords
Strong copywriting and copy-editing skills and experience with writing web content
Skilled in WordPress
Highly organized with strong attention to detail
Team player who is willing to work outside of designated job duties as required
Ability to work independently
ID: ********
External Company Name: Blanchard Machinery Company
External Company URL:
Street: 711 Buckner Road
Overview:
The Digital Marketing Strategist responsibilities include the execution of digital marketing campaigns including social media, websites, and digital advertising. Experience in general digital marketing best practices and how to implement marketing efforts in the digital landscape is a key requirement. This position reports directly to the Marketing Manager and works closely with department specialists. Ideal candidates for this role should be creative and innovative, multimedia savvy, well-organized, and must be excellent writers and communicators.
About Blanchard Machinery
Blanchard Machinery sells, rents, and services Cat and other allied brands of construction and power equipment across the state of South Carolina. Our customers do landscaping, agriculture, road construction, mining, power generation, wetlands restoration, and everything in between. Our top priority is to make them successful by helping them make South Carolina a great place to live and work. We are proud to be a fourth-generation family business that reinvests in its people and communities.
Responsibilities:
Full responsibility for blanchardmachinery.com and other supporting websites
Accountable for PPC, SEO and Local Search
Maintaining working relations with agency partners
Refine digital executions based on data to optimize spend and performance of paid digital campaigns
Ensure adherence to brand guidelines
Manage email marketing campaigns including setup, distribution and post-campaign reporting
Manage content calendars and ensure that the content remains consistent across all platforms
Work in collaboration with Marketing department and partners to create dashboards or reports highlighting Blanchards online marketing initiatives
Analyze digital marketing KPIs against strategic plan
Monitor competition online presence and abilities
Managing the corporate photo library
Aid with other various marketing endeavors as needed
Qualifications:
Bachelors degree in Marketing, Advertising, or equivalent is desired
3+ years marketing experience
Unwavering commitment to working safely
Social media savvy with keen interest in web technology and digital marketing
Experience in using A/B testing to improve performance
Educated in SEO, Google Analytics and Google AdWords
Strong copywriting and copy-editing skills and experience with writing web content
Skilled in WordPress
Highly organized with strong attention to detail
Team player who is willing to work outside of designated job duties as required
Ability to work independently
Benefits of working as a Digital Marketing Strategist in Columbia, SC:
? Learning opportunities
? Advancement opportunities
? Attractive package
