Digital Marketing Specialist

Job Title:

Digital Marketing Specialist
Location:

Cambridge, MA 02138
Duration:

3 Months
Schedule:

35 hours/week

Description:
We are seeking a Digital Marketing Specialist to join our Marketing and Product Management team. This will be a temporary assignment lasting through October, with possibility of extension.

As a Digital Marketing Specialist, your role will be to:

Assist with and coordinate digital marketing and advertising campaigns.
Work with Harvard managers to identify marketing goals, audiences, and messaging.
Research and recommend available markets and channels.
Assist with the development of digital marketing plans and related deliverables.
Produce digital marketing copy and content as needed.
Coordinate production of non-digital aspects of marketing campaigns.
Review deliverables from ad agencies contracted by Harvard, third party designers, or other creatives for acceptability relative to Harvard's requirements, expectations, and brand standards.
May use web analytics to prepare regular reporting and analysis (trends, key metrics, results) for digital campaigns.
May serve as subject mater expert on digital advertising efforts, digital marketing product capabilities, and digital media trends.
Liaise with and represent Harvard's interests, needs and requirements with publishers, advertising agencies, suppliers, and creative resources to ensure successful project execution.
Conduct periodic audits of invoices, budgets, and media plans to optimize Harvard's media investment.

Basic Qualifications:

Intermediate or better proficiency in typical Microsoft Office products.
Basic knowledge of HTML, CSS and Photoshop as well as web analytics.
Additional skills with products like Salesforce CRM may be helpful.
Solid knowledge and on the job experience with paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising.
Solid knowledge and on the job experience with paid search, search engine optimization, and web analytics.

#J-18808-Ljbffr