Digital Marketing Specialist Bothell, WA (this is an in-office position) Work for a local, family-owned business building new home communities throughout the greater Seattle area. They focus on creating and designing homes, kitchens, bed and bath, living spaces and outdoor living, warranty services, home maintenance, and personalized home design services. They are looking for Digital Marketing Specialist to join their tight knit team!
The Digital Marketing Specialist is responsible for design, creation, and delivery of marketing related content (written and graphical) that supports marketing activities. Additionally, they are responsible for administering various support tasks and projects for the Sales and Marketing Departments.
Digital Marketing Specialist Responsibilities: Develop and maintain content for social media platforms like Facebook, LinkedIn, etc., ensuring accuracy and currency on corporate sites. Monitor and report on social media growth and analytics, providing feedback and analysis to corporate marketing department and division management. Train division users on approved practices and changes in email marketing platforms. Craft web-based marketing content with correct grammar, accurate information, and an engaging tone, while also creating SEO-friendly content for the company website. Strategize, launch, and manage email campaigns to engage target audiences and generate leads, ensuring messages are sent in proper form and template to opted-in recipients. Utilize email analytics to refine processes and procedures, as well as maintain and report on website performance using Google Analytics, identifying trends and recommending improvements. Stay updated on social media and email best practices to integrate them into the marketing strategy, assisting in various digital marketing areas such as social media, web analytics, graphic design, SEO, and SEM. Contribute to corporate marketing initiatives as needed, including evaluating CRM database integrity and suggesting process enhancements, training new sales personnel on effective CRM data capture, coordinating and executing video production, and researching industry trends in video, audio, and photography. Support corporate website and CRM system users while conducting all business in a professional and ethical manner. Digital Marketing Specialist Background Profile: 2+ years of marketing experience in social media platforms in a corporate setting, creating, developing, managing and analyzing public facing websites and webpages Bachelor's degree (B.A.) from a four-year college or university; or two to four years related experience Ability to apply common sense understanding to carry out instructions furnished in written oral form or via company applications Proficiency with MS Office and email Proficient in Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages, Google and Social Media Analytics, CAN-SPAM Requirements Working knowledge of SEO/SEM, Web Analytics and Social Media Company Benefits: Medical, Dental, and Vision Insurance 401K Plan with Matching HSA and FSA Life and AD&D Insurance Paid time-offs and Holidays
Compensation: $65-72k/year+ up to 8k bonus potential
