Digital Marketing Specialist

AA/EEO Statement:
Appalachian State University is an Affirmative Action/Equal Opportunity Employer. The University does not discriminate in access to its educational programs and activities, or with respect to hiring or the terms and conditions of employment, on the basis of race, color, national origin, religion, sex, gender identity and expression, political affiliation, age, disability, veteran status, genetic information or sexual orientation.

Important Contacts:

Associate Vice Chancellor of Human Resources
Office of Human Resources
330 University Hall Dr.
Boone, NC 28608
(828) 262-3187
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Executive Director of Access & Equity ( ADA /504 Coordinator, EEO /AA Officer, & Title IX Coordinator)
Office of Access & Equity
123 IG Greer Hall
Boone, NC 28608
(******** )
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Background Check Statement:
Any offer of employment to a successful candidate will be conditioned upon the University's receipt of a satisfactory criminal background report.

Eligibility for Employment:
Proper documentation of identity and eligibility for employment will be required before the hiring process can be completed. This position may or may not be eligible for H-1B sponsorship; EHRA positions are evaluated on a case-by-case basis. To request further information about sponsorship for this position, please contact International Student and Scholar Services and Outreach at

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Preferred Qualifications:
Three years of related experience, including demonstrated proficiency in managing paid search accounts with a proven understanding of ROI reporting.
Hands-on experience with lead generation, digital marketing and student recruitment strategies.
Demonstrated analytical capability with a focus on translating analysis into strategic insights.
Ability to identify, analyze and interpret trends or patterns in marketing data for strategic research.
Experience with copywriting and proofreading.
Type of Position:

Full Time Position
Work Schedule/Hours:

Mon-Fri, 8:00am-5:00pm
Department:

University Communications - 540000
Location:

Boone, NC

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