Digital Marketing Specialist

Job summary
Join our dynamic team at Mama's on the Half Shell as a full-time Digital Marketing Specialist!Passionate about social media and creating engaging content?Apply today and leverage your skills at Mama's on the Half Shell!
Job seniority: entry level
Responsibilities
• Create and maintain our brand's presence on social media platforms• Collaborate with marketing professionals to develop and execute effective social media campaigns• Analyze key performance indicators (KPIs) and identify strategic weaknesses for improvement• Research industry trends and recommend marketing changes• Create witty and thoughtful copy that captures the unique voice of our brand• Encourage greater social media participation and foster an online community
Requirements
• Bachelor's degree OR equivalent relevant experience• 1+ years of marketing experience• Demonstrated expertise or portfolio• Ability to effectively use social media and keep up with trends• Computer proficiency• Understanding of SEO• Proficiency with Adobe Creative Suite preferred
Key Skills Needed
• Social media management• Content creation• Analytical skills• Copywriting• Communication skills
Benefits
• Competitive pay• Food discounts• Staff parties and events• Health, dental, and vision insurance