DESCRIPTION We're looking for a motivated, customer-obsessed, analytical Digital Marketing Manager to join our dynamic multi-functional seller marketing and design organization focused on driving the awareness, consideration, and activation as you help to recruit new third-party (3P) sellers to sell with Amazon (sell.amazon.com). Our team's vision is for every seller to recognize the value of Amazon's store and services, and to establish Amazon as a trusted, long-term partner for their success. We are committed to understanding the unique needs and challenges for businesses of all sizes, and providing them with expert insights and tailored solutions that lower costs, increase efficiency, and drive growth.
A strategically important part of our charter is driving new seller acquisition through digital marketing, specifically search engine marketing (SEM). The Digital Marketing Manager will design, test, and scale best-in-class digital campaigns, cross-sharing best practices and insights with Global teams. This role is primarily responsible for managing paid search campaigns, executing experiments, and optimizing based on performance analysis and impact assessments. In addition, they will also be a key contributor on special projects and strategic initiatives across channels, including testing into white space opportunities. The ideal candidate will be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating and managing campaigns with marketing tools, analyzing customer engagement data, and solving problems). The Digital Marketing Manager should be passionate about our customers and must have proven analytical capability, direct experience driving results through Google and Microsoft Ads, and the ability to multi-task. A successful candidate will thrive with ambiguity, be motivated by a fast-paced environment, and enjoy discovering insights through data. They will be an ambitious self-starter with the ability to operate independently, provide recommendations backed by data, and implement those recommendations for key initiatives in a timely manner.
Key job responsibilities
• Manage paid search campaigns to drive new seller acquisition, and test into white space demand gen opportunities
• Own the experimental testing design to uncover key insights and inform future campaigns
• Build and execute campaigns, report on individual campaign results and bigger picture trends
• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics, including ROI
• Document best practices in execution and reporting that will serve as a model for partner teams
• Establish automated reporting and optimization processes
• Collaborate closely with technical, business, finance and design teams, as well as coordinate with other cross Amazon performance marketing professionals
We are open to hiring candidates to work out of one of the following locations:
New York City, NY, USA | Seattle, WA, USA BASIC QUALIFICATIONS - 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Google Ads certification
