Job Description: SUCCESS OF THIS POSITION
The Marketing Manager plays a vital role executing our digital sales and marketing strategies, and managing digital spaces which include social media, email, and websites. Essential qualities for this position include exceptional communication and organization skills, proficiency with design, strong research and reporting skills, and a keen understanding of communication strategies. While executing campaigns to meet goals like generating new leads, increasing digital sales, or increasing engagement, you'll also ensure the functionality and user experience of our digital tools and platforms work seamlessly. As the Marketing Manager, you will be responsible for ensuring that all information shared publicly through the website, email, and social media is accurate, timely, and impactful. In-depth knowledge of daily operations, tone and style, protocols, and our philosophical practices will build your ability to excel in this position.
PRIMARY ROLES & RESPONSIBILITIES
Digital Sales and Email Marketing
- Digital marketing strategy: Execute digital marketing strategy of Soter Vineyards and Planet Oregon. Track, measure and report key marketing metrics for meeting and exceeding goals.
- Marketing emails: Assist in the creation of marketing and sales emails based on annual marketing and release calendar.
- eCommerce and CRM: Assist with keeping CRM up to date with new SKUs, promotions, discounts, copy, etc. Stay up to date on eCommerce trends and tools.
Social Media & Website Management
- Social media: Plan and execute all Instagram, Facebook, and Google My Business posts and stories. Develop targeted ads within budget. Strategize and grow social media following within consumer, media, and industry groups. Assist with developing tactics to boost brand awareness, increase engagement, and drive qualified traffic.
- Website: Keep Soter and Planet Oregon websites updated with current information on events, employees, wine releases, etc.
- User experience and quality: Test and hone user experience on web and social media platforms; offer suggestions and strategies to ensure UX is smooth and meets desired outcomes.
- Performance monitoring and reporting: Utilize analytics tools to monitor and assess the performance of all digital sales and marketing initiatives. Provide data-driven recommendations for enhancement of social media platforms, email marketing, and website.
- Industry trends: stay up to date on industry trends and offer ideas and strategies to drive website traffic and acquire new leads.
Creative, Collateral and Support
- Assist with photo and videography shoots as needed. Assist with managing collateral design projects, printed pieces, advertising, signage, etc. (as needed)
- Assist in creating brand appropriate assets for website and social platforms. Maintain brand voice and style throughout all digital assets.
Job Requirements:
- At least three years managing websites and/or digital brand management (social media) and/or digital sales programs.
- Experience with design programs like adobe, or other creative suites
- Experience managing and executing email marketing campaigns
- Strong written and verbal skills with attention to detail and accuracy
- A proven project manager with an understanding of work prioritization and organization
- Knowledge and experience with CRMs, eCommerce, Google Analytics, Digital ad-buys, SEO all a plus.
Pay, Schedule and Benefits
- Full time, hourly, non-exempt
- Mid-management position
- Flex work available. 2-3 days onsite required; may require more in-person days seasonally.
- Pay: $28-$35/hr. - DOE
- Full medical and dental benefits
- 2-weeks paid vacation
- Matching 401K
- Job requires working in facilities in and around animals Create a Job Alert Receive an email alert when similar new jobs are posted. It's free, fast and easy.
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