Digital Marketing and Fundraising Manager
Washington, District of Columbia, United States
Role Overview
Hillel International is seeking a motivated, detail-focused, passionate, and organized Digital Marketing and Fundraising Manager to join our Direct Response Fundraising team. This is an exciting opportunity to be a part of a high-performing team that works with a broad audience to support Jewish college students in 16 countries around the globe by raising millions of dollars through direct response fundraising channels. This position will report directly to the Associate Vice President of Direct Response Marketing & Fundraising.
The Digital Marketing and Fundraising Manager will connect with prospective and current donors through digital channels. This position will help plan, create, and assess multichannel fundraising campaigns including Giving Tuesday, End of Year, High Holidays, Hillel Global Giving Week, and several more.
Top candidates will have a strong background in digital marketing, excellent writing and editing skills, expertise in designing beautiful and powerful emails, experience in creating graphics for email, social, web, and other digital content, and good link and form-building knowledge. They should also have a keen interest in assessing campaign results, A/B testing, and using data analysis to inform decision-making.
This position will also be responsible for partnering with other teams across Hillel International to help promote in-person and virtual stakeholder events, steward current and prospective donors, and other projects as they arise.
What You Will Own
Help plan, execute, and assess digital and direct response fundraising campaigns throughout the year, reaching and exceeding campaign-specific and overall annual revenue goals
Create beautiful and effective multichannel content and marketing materials, including writing and designing emails and social media ads, creating/editing landing pages, and preparing and executing texting campaigns
Create dynamic donation forms on an ongoing basis
Work with vendors to overcome any digital-related obstacles and help manage campaigns or specific campaign projects
Create content for fundraising campaigns for email, Hillel's website, text-to-give, and other digital/social media platforms
Manage regular donor-facing stewardship communications, including weekly newsletter content
Collaborate with other teams to help with fundraising or donor stewardship and events
What You'll Bring to the Position
3-7 years of work experience in marketing, fundraising, communications, public relations, or similar field
Deep knowledge of email marketing software such as MailChimp, Constant Contact, Salesforce Marketing Cloud, or Pardot
Experience in planning and executing digital fundraising campaigns, including Giving Tuesday, giving days, or similar multichannel campaigns
Track record of producing engaging original content for digital media, including email headers, web content, Instagram Stories, GIFs, and more
Superior writing skills, including strong knowledge of grammar, style, syntax, and diction
Comfort using a database or CRM to segment audience data to target marketing campaigns to specific audiences
Experience using Canva, Adobe Photoshop, Illustrator, InDesign, and/or similar programs to create captivating, original design work
Advanced knowledge of audience segmentation and how to use the right channel to reach the right audience at the right time, including donor and stakeholder audiences
Strong organizational and planning skills; familiarity using project management software such as Asana, AirTable, Trello, Notion, or others
Experience in working with a CMS like WordPress, Joomla, or others.
Experience in gathering, analyzing, and explaining data and trends to help drive decisions
Interest in or connection to Jewish life
These skills are not required, but would be a plus:
Knowledge of HTML5 or comparable programming language
Experience creating Facebook Ads and executing peer-to-peer text message campaigns
Interest in learning more about direct mail marketing and fundraising
Familiarity with Classy or other form-building platforms
What You'll Get out of the Position
Competitive salary in the non-profit marketplace. The salary range for this role is $60,000-$70,000.
Hillel has a comprehensive benefits plan that includes medical, dental, and vision insurance, paid time off for Jewish and federal holidays, an informal "take what you need" vacation policy and a flexible work-from-home policy.
Great professional development, mentoring, and skill-building opportunities.
The knowledge that your work will create positive ripple effects in the lives of Hillel professionals and the thousands of students they reach.
Flexible work hours and location. Please note that in order to be considered, you must be legally authorized to work in the United States. While we fully support remote work, we do require employees to be based in the United States
About Hillel International
In 1923, Rabbi Benjamin Frankel started Hillel with humble means, a noble mission and a breathtaking vision: to convey Jewish civilization to a new generation. Today, Hillel International continues to enrich the lives of Jewish students and is the largest Jewish campus organization in the world at more than 550 colleges and universities across North America and around the world. As Hillel evolves as an organization, the mission remains steadfast: to create lasting connections with every Jewish student that foster an enduring commitment to Jewish life, learning, and Israel and train them to become the next Jewish leaders.
Hillel is an equal opportunity employer. We are committed to creating an accepting and inclusive environment for all.
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