Patriot Healthcare seeks a Digital Marketer to lead its digital marketing endeavors. The ideal candidate will oversee social media coordination, ad design, event planning, SEO optimization, traffic analysis, content creation, distribution management, trend monitoring, cross-functional collaboration, competitor analysis, brand adherence, and performance tracking. These duties are pivotal in achieving Patriot Healthcare's marketing goals and fostering audience engagement. Duties of the Digital Marketer at Patriot Healthcare: Coordinate Social Feeds: · Manage content synchronization across Facebook, Twitter, Instagram, and TikTok.
· Ensure consistent messaging and branding.
· Monitor engagement metrics for strategy refinement.
Design Compelling Ads: · Utilize Adobe Creative Suite for visually captivating digital ads.
· Tailor ad campaigns to target audience demographics.
Plan and Execute Events: · Organize online events to promote Patriot Healthcare.
· Manage event logistics and participant interactions.
Optimize Website SEO: · Enhance WordPress website visibility and ranking.
· Conduct keyword research for improved search performance.
Analyze Website Traffic: · Utilize Google Analytics for traffic and behavior analysis.
· Identify trends and opportunities for optimization.
Create Compelling Blog Content: · Develop engaging blog posts aligned with audience interests.
· Research industry trends for timely content creation.
Manage Content Distribution: · Oversee content distribution across digital platforms.
· Ensure content alignment with brand voice and messaging.
Stay Updated on Digital Trends: · Monitor emerging technologies and industry best practices.
· Innovate and optimize digital marketing strategies.
Collaborate with Cross-Functional Teams: · Ensure alignment with marketing, communications, and creative teams.
· Gather insights for ongoing optimization.
Monitor Competitor Activity: · Track competitor marketing strategies and initiatives.
· Adjust strategies based on competitor analysis.
Adhere to Brand Guidelines: · Maintain brand integrity across digital initiatives.
· Uphold adherence to Patriot Healthcare's brand standards.
Drive Results and ROI: · Establish clear objectives and KPIs for campaigns.
· Monitor and optimize campaign performance for ROI.
WordPress Development and Maintenance: · Develop and maintain Patriot Healthcare's WordPress website.
On-Site Picture Uploads: · Travel to different sites to upload pictures from events around the state for social media uploads.
Reporting: Provide regular reports to the VP of Marketing and VP of Technology regarding digital marketing performance, initiatives, and trends.
These duties define the Digital Marketer role at Patriot Healthcare, essential for achieving marketing objectives and engaging the audience effectively.
