Digital Content Strategist

Current University of Arkansas System employees, including student employees and graduate assistants, need to log in to Workday via MyApps.Microsoft.com, then access Find Jobs from the Workday search bar to view and apply for open positions. Students at University of Arkansas System two-year institutions will also view open positions and apply within Workday by searching for "Find Jobs for Students".

All Job Postings will close at 12:01 a.m. CT on the specified Closing Date (if designated).

If you close the browser or exit your application prior to submitting, the application process will be saved as a draft. You will be able to access and complete the application through "My Draft Applications" located on your Candidate Home page.

Closing Date:
05/03/2024
Type of Position:
Professional Staff - Project/Program Administration

Workstudy Position:

No
Job Type:
Regular

Work Shift:

Sponsorship Available:

No
Institution Name:
University of Arkansas, Fayetteville
Founded in 1871, the University of Arkansas is a land grant institution, classified by the Carnegie Foundation among the nation's top 2 percent of universities with the highest level of research activity. The University of Arkansas works to advance Arkansas and build a better world through education, research and outreach by providing transformational opportunities and skills, promoting an inclusive and diverse culture and climate, and nurturing creativity, discovery and the spread of new ideas and innovations.

The University of Arkansas campus is located in Fayetteville, a welcoming community ranked as one of the best places to live in the U.S. The growing region surrounding Fayetteville is home to numerous Fortune 500 companies and one of the nation's strongest economies. Northwest Arkansas is also quickly gaining a national reputation for its focus on the arts and overall quality of life.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

Below you will find the details for the position including any supplementary documentation and questions, you should review before applying for the opening.

If you have a disability and need assistance with the hiring process, please submit a request via the Disability Accommodations | OEOC | University of Arkansas (uark.edu) : Request an Accommodation. Applicants are required to submit a request for each position of which they have applied.

For general application assistance or if you have questions about a job posting, please contact Human Resources at 479.575.5351.

Department:
Digital Content

Department's Website:

https://vcfa.uark.edu
Summary of Job Duties:
The Digital Content Strategist crafts content and develops strategies to communicate and promote services and organizational/operational changes for departments and leadership teams within the Division of Finance and Administration.

This position is responsible for developing and implementing content strategies and evaluating and enhancing efforts to increase engagement and usability for digital platforms, including social media accounts, divisional websites, print materials, and other mass communications channels as needed.

The Strategist role is part of the division's Digital Strategy Team, which supports the Administrative Communications team within University Relations. The Strategist works closely with the Director of Digital Strategy and Digital Media Specialist to plan, design, craft, and implement content strategies that support the university and division's communications goals, while working to align efforts with institutional goals and strategic planning. Additionally, this position is responsible for proactively coordinating with division communicators and project teams to ensure key messaging is consistently represented across digital communications channels. Other duties as assigned.

Regular, reliable, and non-disruptive attendance is an essential function of this job, as is the ability to create and maintain collegial, harmonious working relationships with others.
Qualifications:

Minimum Qualifications:
Bachelor's degree in communications, journalism, English or related field
At least two years of experience in writing, editing, marketing and/or a related field
Preferred Qualifications: Experience with digital content strategies and communications planning objectives
Experience with content management system, especially Modern Campus (formerly OmniCMS) and/or email management systems like MailChimp
Experience in a higher education setting
Experience running social media accounts for brands and/or leaders
Familiarity with HTML & CSS
Proficient using Microsoft Office Suite (Word, Excel, PowerPoint, Teams, OneDrive)
Experience meeting institutional brand standards, including internal style guides
Knowledge, Skills and Abilities: Knowledge of industry best practices including SEO, accessibility, responsive design, social media trends, and user experience
Strong written and verbal communications skills
Attention to detail
Strong organizational and time management skills
Ability to work professionally and collaboratively with peers, leaders, and subject matter experts to complete assigned tasks
Ability to manage social media accounts working toward continual improvement by tracking KPIs and recommending improvements
Ability to explain complex topics in understandable terms for a broad audience
Ability to work independently, collaborate with a team, exercise good judgment in a deadline-driven environment
Ability to deliver and receive constructive feedback in a professional and positive manner

Additional Information:

Salary Information:

$45,000-$56,000 - commensurate with education and experience

Required Documents to Apply:

Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume

Optional Documents:

Proof of Veteran Status

Recruitment Contact Information:

Julia Menke, Sr. HR Partner, ********

All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS

Please do not send to listed recruitment contact.

Special Instructions to Applicants:

Pre-employment Screening Requirements:
Criminal Background Check, Sex Offender Registry

The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

The University of Arkansas seeks to attract, develop and retain high quality faculty, staff and administrators that consistently display practices and behaviors to advance a culture that embeds inclusion, opportunity, educational excellence and unparalleled access for all.

The University of Arkansas is an equal opportunity, affirmative action institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of age, race, color, national origin, disability, religion, marital or parental status, protected veteran status, military service, genetic information, or sex (including pregnancy, sexual orientation, and gender identity). Federal law prohibits the University from discriminating on these bases. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University's Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Constant Physical Activity:
Talking
Frequent Physical Activity:
Talking
Occasional Physical Activity:
Talking
Benefits Eligible:
Yes