Digital Content/Marketing Specialist

Colson Group is an operating unit of Colson Group the largest manufacturer of caster and wheel products in the world. The brands of Colson Group have been technological leaders in caster innovation for over 350 combined years. This drive has led to some of the most trusted, advanced, and highest-quality mobility solutions available in the world today. Colson Group's unique and proprietary global footprint provides available services and capabilities unmatched by any other manufacturer.Colson Group is seeking a qualified Digital Content/Marketing Specialist in our St. Joseph, MI location. The Digital Marketing Specialist will work closely with the marketing team and support digital marketing initiatives.Essential Job FunctionsProven SEO experience, including content creation, keyword research, and reporting.Proven SEM experience managing ad campaigns across search engines, particularly Google; Google AdWords Certification preferred.Understanding of digital marketing and how SEO/SEM fits into larger marketing initiatives.Knowledge of technical aspects of SEO (HTML mark up, canonical URLs, etc.) and the ability to implement and manage supporting tactics.Up to date with the latest trends and best practices in SEO and SEM, and experience with SEO/SEM campaigns for e-commerce.Abides by Colson policies and procedures.Performs other related duties and projects as assigned.