Do you get excited when hearing about trademarks and brand protection news? YES?! So do we! At Corsearch, there's no pushing trademark solutions and brand protection from our thoughts. We're thinking about coined trademarks in the car, a detailed design search over lunch, counterfeits while sitting with the in-laws, and anti-piracy while working out
We are a mission-led company, driven by a passion for making the world better and safer for our brand customers and their consumers. It's what we do. And people come to Corsearch to be challenged, developed, supported, and valued ?Responsibilities and Duties Establish business alignment with Account Management, Customer Support, Partnerships, Product, and Marketing teams to develop go-to-customer programs that drive adoption, satisfaction, and growth of our platform features with the goal of retention, upsell and cross-sell within our customers. Segment the customer audience into lifecycle-based stages to deliver personalized and targeted messaging throughout the customer journey to drive awareness of features and services customers aren't currently using. Delight and engage our customers: Building strong relationships with customers & partners through engaging marketing campaigns. Your mission is to build a community of fanatic brand advocates. Create value through our customer & partner base: This position directly benefits our sales and marketing teams by increasing customer advocacy (including referrals, testimonials, references, etc.), identifying cross-sell, retention and upsell opportunities, and increasing loyalty and retention. Responsible for identifying, owning, and launching customer & partner marketing campaigns to drive pipeline and revenue. Customer & Partner Communications: Manage all communications to our Trademarks, Brand Protection and Content Protection customers and partners from Corsearch. Campaign Management: Develop content marketing strategies for customer and partner accounts, including "better together" propositions for key strategic partners Customer Advocates Library: Manage a library of up-to-date customer success stories and sourcing of new content Personal qualities: Strong entrepreneurship mindset, owning the formation, measurement and output of Customer and Partner initiatives Strong passion for serving and understanding customers and partners Interpersonal skills to help them nurture customer and partner relationships and work with cross-functional teams Incredibly creative marketing and communication skills Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience Analytical and problem-solving abilities – partner with the Revops team to put measurements in place to track and report on the key metrics in this role ?Essential At least 5 years of relevant professional experience, ideally in customer or product marketing, strategy, communications or business-related area Bachelor's degree (preferably with emphasis on communications, marketing, and business) Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms Strong, demonstrable experience creating and executing marketing campaigns and programs that drive customer / partner engagement and advocacy Ability to write effective copy is a necessity Familiarity with B2B marketing, lead generation, and sales processes
