Job summary
The CRM Administrator is responsible for configuration and customization of the Digital Learning customer relationship management (CRM) system.This position will lead the technical support, maintenance, and ongoing improvements to Slate CRM.The administrator will provide training and support for divisional users.
Job seniority: mid-to-senior level
Responsibilities
• Management of Digital Learning realm within campus CRM systems• Function as CRM subject matter expert including architecture, programming, and the Digital Learning application and enrollment process• Develop, program, configure CRM to accommodate and support current and future workflows to maximize efficiencies and effectivenes• Manage all aspects of data collection, reporting and data sharing between Slate and other systems, including the planning, development, testing, training, functional maintenance and documentation• Design and program databases to support Digital Learning admission process, communications, events, and data processing• Develop and conduct training for the division of Digital Learning and campus partners• Lead definition of system requirements, gap analysis, and identification of feasible alternative solutions that meet defined business objectives• Implement enhancements to the CRM to better meet the needs of external constituents; providing a user experience that supports enrollment growth• Oversee the collection, analysis, and reporting of all admissions recruitment and application activity data including management outcomes, recruitment effectiveness assessment and predictive modeling• Create CRM reports and conduct analysis on annual comparative data
Requirements
• Bachelor's degree• Directly related experience in data management and/or information systems (for example, imports/exports, audits, error corrections, reporting, etc.)• Experience with project collaboration, teamwork, and functional documentation• Analytical, troubleshooting, and problem-solving experience• Experience administering CRM systems as part of an enrollment operation• Experience with student information systems, document management, admissions, and/or enrollment operations• Experience managing name buy strategy and execution of strategy through various channels• Must have a minimum of approximately 3 years of direct supervisory experience• Experience executing data quality validations, cleansing data, and utilizing reporting systems
Key Skills Needed
• CRM configuration and customization• Technical support and maintenance of Slate CRM• Data collection and reporting• Database design and programming• Training and support for users• Analytical and problem-solving skills• Enrollment operations• Data management and information systems