We are searching for a hardworking Corp Marketing - Digital Marketing Specialist to join our passionate team at Harbor Group Management in Norfolk, VA.
Growing your career as a Full Time Corp Marketing - Digital Marketing Specialist is a fantastic opportunity to develop productive skills.
If you are strong in adaptability, decision-making and have the right mindset for the job, then apply for the position of Corp Marketing - Digital Marketing Specialist at Harbor Group Management today!
Corp Marketing - Digital Marketing Specialist
999 Waterside Dr, Norfolk, VA 23510, USA Req #3481
Thursday, March 2, 2023
Harbor Group Management Company is a multi-billion dollar real estate investment and property management firm. As we continue to grow, we are looking for passionate, goal oriented, creative individuals with an entrepreneurial spirit and great communication skills. Harbor Group is dedicated to outstanding customer service and providing exquisite living experience for our residents. JOB PURPOSE: The Digital Marketing Specialist will build, implement and optimize digital marketing campaigns to generate leads and increase awareness for Harbor Group Management and it's assets. They will create, publish and audit written and visual content to support marketing initiatives, optimize marketing funnels and improve performance. ESSENTIAL DUTIES AND RESPONSIBILITIES: Includes the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by Harbor Group Management Company. Create, maintain, and publish digital marketing content by writing appealing descriptions and presenting images and photography in an appealing way. Work with vendors for timely and effective advertising creation of SEO, SEM, ILS' and display campaigns. Audit lead and contact lists, segmentation & clean up. Achieve marketing performance efficiency through optimization of content online and provide consistent documentation of findings and adjustments to internal team. Claim, verify and update online business listings with Google Business Places, Yelp, Facebook, Apartment Ratings and others relating to social media and reputation management for each location. Audit and validate marketing costs for key campaigns, categories, and channels. Collaborate with marketing team to ensure creative execution is in alignment with marketing goals. Audit and maintain consistent and on brand messaging for each community. QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Qualifications Include: Bachelor's plus 2-3 years digital marketing experience or equivalent. SEO and SEM knowledge a plus. Excellent writing skills and the ability to verbally express ideas and opinions to individuals and groups. Experience identifying specific areas for change, efficiency, and innovation. Microsoft Office, particularly Excel, and Google Analytics and CRM system knowledge. Ability to enthusiastically function within a fast paced, growth-oriented environment. Strong interpersonal skills with a customer service focused mentality and the desire to support, train and partner with fellow associates. WORKING CONDITIONS: This position could require occasional evening and/or weekend work. PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee frequently is required to stand, walk and sit. The employee is occasionally required to reach with hands and arms; climb or balance; stoop, kneel, crouch or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. SUPERVISORY RESPONSIBILITIES: This position does not have supervisory responsibility.
Veteran Friendly
This pre-employment application will be given every consideration, but its receipt does not imply that the applicant will be employed. Each question should be answered in a complete and accurate manner as no action can be taken on this application until all questions have been answered.
Harbor Group Management is proudly an Equal Opportunity Employer EOE/M/F/D/V. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status. Other details Job Family Marketing/Communications Pay Type Salary Benefits of working as a Corp Marketing - Digital Marketing Specialist in Norfolk, VA:
? Learning opportunities
? Company offers career progression opportunities
? Competitive salary
