OVERVIEW
We're seeking a fully remote Branding and Content Specialist with a growing national health services provider. This is a newly created position that will partner with sales leadership and run campaigns on LinkedIn, E-mail and other social media platforms. This person will develop and deploy a high volume of already-created email messaging to educate the market about this provider and to position them as a thought leader in this area of health services and will track campaigns. This is less of a creative marketing position and more of an analytical coordinator for marketing campaigns! DUTIES
This person will be part of a sales team and will be crucial in determining the best way to disseminate the content created by the marketing team to achieve company goals and ultimately generate interests in partnership.Support field teams with email campaignsDevelop and deploy drip email campaigns and targeted email campaigns (marketing team will write all content)Cultivate contact list of stakeholders, influencers and decision makers at small segment targetsCapitalize on case studies, blog post, podcasts etc., written and created by the marketing team and figure out best way to disseminate Deploy broad email campaigns to position company as a thought leader and expert Deploy newsletter, pre- and post-conference emails, blog posts and other relevant contentTrack success of email campaigns to improve or pivotQUALIFICATIONSBachelor's degree in marketing, business, communications, health care or related field preferred1+ years of successful B2B email marketing experience (content creation, deployment and metric tracking)– preferably in health careGreat at crafting attention-grabbing email subjects and messaging in case messaging needs adjusting (marketing team will do the bulk of the content creation)Team player that takes initiative to learn about what the company does, service line, competitors, market dynamics, target partners, c-suite audience, and their general target audienceGreat independent workerInnovative and thoughtful about planning campaigns (collaborating with business development and marketing teams)Consistent at tracking success and using that data to improve future campaigns or pivot on strategyCritical thinking skills and ability to understand audience, content and cadenceStrong written communication skills across multiple time zonesWorking knowledge of CRM (Microsoft Dynamics preferred), Microsoft Excel, ZoomInfo and OutlookAble to cultivate a robust contacts database through careful research and documentation PAY/BENEFITS$60K (hourly position at $28.85)100% remote position (can be hybrid or in-office as well if someone is local to Greenville, SC or Houston, TX)Medical benefits 1st of the month after 30 days of hireHSA & FSA401kEquipment providedNot eligible for incentive compensation or commissions
