Communications Specialist - Leading Industry Pay

We are desiring to recruit a meticulous Communications specialist to join our elite team at University of Minnesota in Minneapolis, MN.
Growing your career as a Full Time Communications specialist is a remarkable opportunity to develop beneficial skills.
If you are strong in presentation, persuasion and have the right personality for the job, then apply for the position of Communications specialist at University of Minnesota today!

Required Qualifications:
Proven experience working with individuals from diverse backgrounds, which may include and are not limited to Black, Indigenous, People of Color, including underrepresented groups, and new immigrant populations, people with both visible and invisible disabilities, women, people of various gender and sexual identities, and expressions, first-generation students from economically disadvantaged backgrounds, and individuals who might encounter barriers based on their religious expression, age, national origin, ethnicity, or veteran status. Demonstrated commitment to promoting a culture that respects and advances diversity and inclusion. BA or BS in Communications, Journalism, Marketing, Public Relations, or Business or a combination of related education and work experience to equal 6 years. 3+ years of proven, highly successful experience in digital media, content creation, videography, and writing, including a demonstrated ability to generate traffic across the latest platforms and impact target audiences. Specialist experience. Experience creating strong, engaging content, including impact writing and storytelling skills. Excellent research, organizational, and time management skills. Exceptional proofreading, editing, and rewriting abilities. The capacity to work independently and collaboratively. Ability to work efficiently without compromising quality or accuracy. Have fun.
Preferred Qualifications:
Strong creative skills. Experience working with individuals from diverse racial, ethnic, and socioeconomic backgrounds. Master's degree in Communications, Journalism, or Marketing. At least two years of after-college experience in a communications-related field, including the use of digital media. Have two consecutive years managing business or organization social media profiles within the past three years. Leadership experience in marketing and communications Demonstrated/documented project management experience, managing multiple projects. Ability to create, understand, and monitor success through KPIs; well-versed in analytics and proven ability to enhance awareness of key product features. An ability to fact-check long-form content pieces. Experience working on multiple projects simultaneously. Experience as an individual contributor in a fast-paced, changing environment. Familiarity with AP Style. Familiarity with Meltwater, Cision, Agility, or other media monitoring platforms. Familiarity with Basecamp, Asana, Trello, or other project management platforms. Familiarity with Adobe Creative Suite and Google Suite. Experience working with print and marketing services vendors. General Statement of Responsibilities:
This position is on-site with hybrid flexibility.
Boynton Health at the University of Minnesota Twin Cities seeks a Communications Specialist with strong content creation, creative writing, social media management, and project management skills. This position plays an important role in supporting the on-campus health clinic and programs. This is a benefits-eligible interim (temporary) position, with an end date to be determined. We are searching for a driven, detail-oriented content creator to produce high-quality outputs for Boynton Health. The content creator will update existing material, generate novel work, and identify new ways to reach our target audience. This role will also contribute to the shaping of our stylistic and editorial guidelines.

Boynton's mission is to foster a healthy campus environment, including a commitment to respect for diversity, equity, and inclusion. The Communications Specialist is part of a marketing and communications team that includes a Senior Graphic Designer, Creative Multimedia Manager, and Communications and Marketing Director.
Compensation: $52,332.80-$62,412.48, depending upon experience and qualifications

Detailed Job Responsibilities:
Impact Writing, Editing, and Storytelling - 40%:
Write, review, edit, and update content for Boynton Health emails, social media, website/webpages, blogs, marketing materials, digital displays, and similar platforms. Lead the creation of authentic, content-rich, and multimedia storytelling—including that which is grounded in perspectives and experiences of communities historically underserved and marginalized, as well as explaining the work of Boynton Health, and University of Minnesota. Conduct research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualize your findings. Draft organizational statements, emails, and publications advancing Boynton Health's point of view using the brand's voice and tone. Oversee the creation and implementation of the monthly content calendar, including content pillars and social media calendar. Utilize Search Engine Optimization (SEO) methods to increase site traffic. Ensure alignment and usage of Boynton Health's brand guidelines and messaging across external communications. Collaborate with internal departments to establish campaign objectives, complete tasks, and identify and solve problems. Suggest new ways to promote Boynton Health's offerings and services to reach target audiences. Social Media Management - 50%:
Manage Boynton Health's social media platforms, including secondary accounts. Develop and execute social media campaigns to boost awareness of Boynton Health, its eleven clinics and one pharmacy, health promotions, and all locations on the Twin Cities campus. Use social media to engage target audiences, respond to questions or complaints, and promote Boynton Health's initiatives. Monitor social media and company website metrics. Track metrics using Insights, Sprout Social, and other data-based platforms. Create analytic performance data summaries quarterly and annual reports. Create actionable plans to both grow and maintain followers and engagement through popular social media platforms such as X, Facebook, Pinterest, Instagram, YouTube, Spotify, TikTok and LinkedIn. Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measure a campaign's performance against the KPIs. Responsible for implementing Boynton's social media program on all relevant platforms that align with target audiences' usage. Develop and maintain a social media policy, leading the development of outreach and engagement initiatives, including identifying organizational objectives, delegating responsibilities, and overseeing execution. Establish a presence and build a reputation for Boynton as a thought leader in the field of public health and a reliable, credible source of health information; maintain a monthly follower rate increase. Engage with audiences across social media channels to build a broad following; maintain a consistent engagement rate increase. Monitor social media trends, advising and making recommendations on improving Boynton's social media presence and aligning with overall digital content strategy. Evaluate new social media channels for the potential to expand Boynton's online presence, better promote organization's services and initiatives, and further engage audiences. Lead a social media team, directing them in social media posts and engagement.

Event Support - 5%:
Support outreach plans to support attendance at Boynton-sponsored events. Serve as the spokesperson for Boynton Health for orientation, tabling, and other events.
Other - 5%:
Promote a safe, equitable, and respectful environment in which concerns can be addressed effectively. Administrative support duties as assigned. About Boynton Health, Marketing boynton.umn.edu
Boynton Health is the on-campus student health care clinic at the University of Minnesota Twin Cities. Our mission is to create a healthy community by working with students, faculty, and staff to achieve physical, emotional, and social well-being. Boynton provides comprehensive high-quality health care, conducts community-based public health initiatives, and sponsors student-led health promotion in the areas of sexual health, tobacco, alcohol, nutrition, and stress management.

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.
Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.
To request an accommodation during the application process, please e-mail View email address on jobs.institutedata.com or call (612) 624-UOHR (8647).
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.
The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U:

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

The University of Minnesota, Twin Cities (UMTC) The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.
Benefits of working as a Communications specialist in Minneapolis, MN:
? Unlimited Growth Potential
? Opportunities to grow
? Generous Compensation